Amazon India has signed a content license deal with Sony Music ahead of the launch of its Prime Music streaming service in India. This is the third major deal for the e-commerce giant after it signed similar deals with other labels like Saregama and Zee Music company earlier this month.
With the deal, Amazon Prime Music will gain access to “millions of soundtracks” across Sony’s Indian and International music catalog. The deal will give Amazon India access to international artists like Elvis Presley, Michael Jackson, Beyonce, The Chainsmokers, Pharrell Williams, Camila Cabello. The catalog also includes Indian artists like AR Rahman, Jagjit Singh, Gulzar, Lucky Ali, Colonial Cousins, Darshan Raval, and Badshah among others.
According to ET, the deal also includes soundtracks from Hindi movie titles like Kuch Kuch Hota Hai, Kabhi Alvida Naa Kehna, Kabhie Khushi Kabhie Gham, Kal Ho Naa Ho, Ae Dil Hai Mushkil, Jab Harry Met Sejal, Dilwale, Dear Zindagi, and Tamil soundtracks like Mersal, Vivegam, and Kaatru Veliyidai among others.
“We are excited to collaborate with Sony Music to bring its International and Indian catalog including new releases and hits across English, Hindi, Tamil and Punjabi languages for Prime members,” said Sahas Malhotra, Director Amazon Music, India.
Amazon has also confirmed that it will have rights to upcoming released from Sony Music in 2018. The addition of Sony Music’s audio catalog will help Amazon India compete against rivals including Apple Music, Gaana and Saavn in India.
Amazon Prime Music is an ad-free music streaming service, and it will be available at no additional cost to Amazon Prime subscribers. The Prime Music platform offers ad-free music selection and ability to save them offline. The service is currently available to Echo customers in India on a preview basis, and will be available to all Prime members sometime later this year.