Amazon has brought down the shutters on local merchandise discovery platform Junglee through which it had entered the Indian market in 2012 a year before Amazon.in came into existence. Junglee.com now redirects users to Amazon Local Finds, which the Seattle-based e-commerce giant had rolled out in July. This feature allows consumers to buy and sell old / used goods from people around them, and is similar to homegrown used goods marketplaces such as OLX and Quikr.
An Amazon spokesperson confirmed the integration of Junglee within Local Finds. “We built the peer-to-peer shopping and selling experience through Junglee and integrated it into Amazon.in through Local Finds to offer a seamless shopping experience on a unified platform… With Local Finds, we aim to connect sellers and buyers, help them quickly list and discover each other s products and transact tension-free with delivery, payments and customer service facilitated by Amazon,” she reportedly said. ALSO READ: Amazon India rolls out Local Finds feature on its website
Local Finds is available only in Bengaluru, Mumbai, Chennai and Hyderabad for now, and is yet to roll out to all users in India. Products can be listed under ten categories: Books, Mobiles, Tablets, Video Games, Mobile Covers, Movies, Jewelry, Clothing, Home and Music. Sellers can select a category from a drop-down menu, post an ad of the item they want to sell, and add other details and photos too. Once a buyer orders the product, Amazon schedules the pick-up, packing and delivery. Reports suggest that Local Finds is already catering to nearly 60,000 customers in India. ALSO READ: Amazon invests in India transportation unit, drones could be on the way: Report
Junglee, meanwhile, had an inventory of over 12 million products across 25 categories including books, movies, music, mobiles, cameras, toys and son on. Over 14,000 global and domestic brands listed their merchandise on Junglee. After Amazon launched its India site in 2013, Jungelee started losing visibility as users flocked to Amazon.in for direct purchases. A year later, to bump up traffic, Junglee enabled direct selling of goods in books and gadgets. However, Amazon.in had already become a raging force in the Indian e-commerce marketplace, thus rendering Junglee nearly irrelevant. As Amazon India furthers its presence in the ‘used and refurbished’ goods market online, Junglee’s integration was only a matter of time.