comscore Amazon Launchpad program for startups comes to India; here’s everything you need to know
News

Amazon Launchpad program for startups comes to India; here’s everything you need to know

Through the Launchpad program, Amazon aims to give the Indian startups a platform to get an instant wider reach and leverage Amazon’s marketing tools.

Amazon Launchpad

Even as India s startup and entrepreneurship culture continues to prosper, Amazon has extended its Launchpad program to the country. The new program allows Indian startups to launch, market and distribute their products to Amazon customers across India and even globally through a dedicated store. Starting today, customers can log on to Amazon.in/launchpad to buy products from these startups. Right now, the Amazon Launchpad store features over 400 products ranging from wearable technology, smart homes, food & beverage, health monitoring, educational toys and more from more than 25 Indian startups. Amazon hopes the number of startups onboard will increase in the near future. Also Read - Amazon Prime Day sale: Best deals on headphones, speakers, powerbanks under Rs 1000

Also Read - iPhone 12 for iPhone 11 launch price at Flipkart Big Saving Days sale, iPhone 12 Mini alse sees discount

To kickstart the program, Amazon has tied up with startup-focused bodies like NASSCOM 10K, StartupIndia and Indian Angel Network among others. Amazon also has strategic partners such as NITI Aayog, Government of Maharashtra, Government of Telangana and TiE. The partners will help Amazon identify and enroll startups to its Launchpad program. Amazon Launchpad is an exceptional opportunity for Indian startups to get access to big consumer markets nationally and internationally. Through this program, small entrepreneurs and innovator can go leverage the Amazon platform to increase the scale of their businesses and even get easy access to global markets, said Jason Feldman, Director Global Innovations, Amazon. Also read: Amazon India crosses 1 lakh sellers in Q2, witnesses a 250 pc seller growth anually Also Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42

How to get started with Amazon Launchpad?

To get started, a startup needs to apply for Amazon’s Launchpad on the program’s webpage. A startup needs to register by providing complete product information. After registering, the startup needs to confirm an initial order and ship products to Amazon s fulfillment centers. If approved, Amazon will ask them to upload creative assets to their systems product photos, videos, descriptions and unique story.

Even though Amazon encourages applications from all startups, its eligibility requirements says the startup needs to have received funding from VCs, incubators and crowdfunding. Also, the product has to be physical such as hardware, apparel and grocery. The startup needs to have the product ready, which basically means it should be able to ship or make available within 30 days.

If a startup is not supported by the current partner network, the application shall be evaluated by Amazon.in for the startup s fitment to the program, said the e-commerce company.

BGR India talked to a few Amazon Launchpad partners at the launch event today. One of the partners, Seven Sense Technologies, revealed that they were already Amazon Launchpad partner in the US and that the company did not have any investment from VCs as such. One of the representatives of the company also told us that Amazon has a rigorous quality test procedure before getting a startup onboard. You can check out a complete list of eligible products and departments for Amazon Launchpad here. RELATED: 10 things Amazon does only in India

How does the Amazon Launchpad help startups?

One of the biggest advantages that the startups get from a program like Amazon Launchpad is an instant wider reach. Amazon is going to facilitate these startups with its marketing tools such as on-site merchandise placements, personalized recommendations, and access to advertising. Also, if the startups are ready to reach consumers outside India, Amazon Launchpad can help them start offering their products in Amazon s nine marketplaces across the globe.

Amazon Launchpad Seven Technology

According to Amazon s internal study for 2015, new product sales for vendors on Amazon.com (US) increased 37 fold along with 46 times more traffic on an average than an average new product launched on Amazon.com within the same timeframe.

A representative of Seven Sense Technologies told BGR India that the company was able to diversify its product portfolio and sell about a million units of its products like Ice Orb Floating Bluetooth Speaker within a few months. The representative said that prior to launching its product in India, the company had sold products in the US and European markets through the Amazon Launchpad program.

Another Launchpad partner Ducere also shared a similar experience with the program. Lechal is a fashion and lifestyle brand from the Hyderabad-based Ducere Technologies, which offers interactive haptic footwear, designed and developed in India. Ducere s Senior Manager Pavan Somanchi further revealed that the partners have full control on the pricing, and has adopted geographical pricing strategy.

Amazon s India strategy

India is now the sixth country to have Amazon s Launchpad program, joining the likes of the US, UK and France among others. At the launch event today, Amazon India s VP and Country Head Amit Agarwal claimed that the e-commerce company was growing in smaller towns in India. He disclosed that about 50 percent of sellers on Amazon India come from smaller cities whereas over 70 percent of products are eligible for next-day shipping on products fulfilled by Amazon.

Amazon s new program for India comes amid intense battle with rival e-commerce company Flipkart. Even as Flipkart has been grappling with lower valuations, Amazon has been on an investment spree. Earlier this year, the company announced an additional investment of $3 billion in India, increasing its net investment to more than $5 billion in the country. Just recently, it was reported that Amazon will invest up to $300 million in India to expand its Amazon Prime video service in India.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: December 5, 2016 3:13 PM IST



new arrivals in india

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Best Sellers