Amazon has introduced a new service called Amazon Pay Places that allows users to make payments at real stores using their Amazon account information. The new service apparently builds on Amazon s existing Amazon Pay service, which competes against the likes of Paypal. The latest service comes shortly after Amazon announced acquiring Whole Foods in $13.4 billion deal. Also Read - Redmi Note 10S with Rs 1,000 discount on Amazon sale: Check offer details, new priceAlso Read - OnePlus Nord CE 5G, OnePlus TV U1S launch in India today: Event time, how to watch the event
The feature is still in the testing phase and has not rolled out widely. It is available only in the US and even there, restricted to specific regions. In order to make the payment using Amazon Pay Places, the user needs to log into the Amazon app. Once the app is opened, visit the Programs & Features tab under the main menu. Using the feature, the user can place an order in advance and pay for it using Amazon Pay Places. It makes the entire process seamless and works especially well for pickups in restaurants and stores. Amazon is looking to challenge PayPal with Amazon Pay Places. Also Read - Amazon School from Home store live in India: What's new
As originally reported by Techcrunch, the feature will work as a mix of a wallet app and PayPal like payment service. Amazon has first tied up with TGI Friday for the service. Users can browse through the menu and pay for the order directly. Amazon users in Boston, Philadelphia, Baltimore, Washington D.C., Richmond, Virginia, and, Pennsylvania will be able to try out the feature. Amazon has not mentioned anything about expansion or taking the feature to other markets. The new feature will be available for both Android and iOS app users. ALSO READ: Why Amazon feels the need to create a messaging service?
While initially, the feature does not seem anything different from one provided by popular food ordering apps like Zomato, once it starts supporting other brick and mortar store payments, it could really take off with consumers. As said earlier, Amazon is going to acquire Whole Foods and a service like Amazon Pay and Amazon Pay Places could help the company create a comprehensive ecosystem. Back in
Overall, the mobile wallet/mobile payment industry is getting a bit crowded with the likes of Apple and Samsung joining the race with Apple Pay and Samsung Pay respectively. Back in India, Samsung has already rolled out Samsung Pay while the likes of Paytm are dominating the segment. Considering that Amazon is extensively focusing on the Indian market, it could roll out its new smart payment services here as well. ALSO READ: Amazon India sees record number of Prime members celebrate Prime Day Sale
Not just the payment space, Amazon was recently in news for creating its own messenger app service, Anytime. While not different from existing services, it will definitely give Amazon an edge as the users will be able to connect with sellers directly over the messenger platform. The app could be linked to Amazon Pay Places and let users order from within the app and then pay using Places feature. ALSO READ: Google becomes the most influential brand in India, Reliance Jio, Patanjali also make it to top 10