After numerous rumors, Amazon Prime is finally here in India. The inspiration behind Flipkart’s First service, Amazon describes its service as ‘Amazon Prime = Amazon Fulfilled + Free Fast Delivery’. One can opt for the Amazon Prime service by paying Rs 499 per year, which is an introductory pricing. Flipkart First, on the other hand, is available for users at Rs 500 per year. Amazon India does mention that the original price will be Rs 999 per year, but doesn’t reveal for how long the introductory price will be valid. Currently, Amazon India is also offering a 60-day free trial service for those who want to try out the service first. Also Read - Amazon School from Home store live in India: What's newAlso Read - Amazon Fire TV Cube (2nd Gen) launched in India: It comes with Alexa integration
One of the advantages of opting for Amazon Prime is free shipping for any product with ‘no minimum order size’. Prime members get free one-day or two-day delivery without having to pay extra for the service. In comparison, the rest of the users have to pay Rs 40 delivery charge for products priced less than Rs 499, or Rs 100 and Rs 80 respectively for one-day and two-day deliveries respectively. Prime members can also opt for same-day delivery by Rs 50 extra, which is still less than Rs 150 paid by the rest of the users. Not all products are eligible for Prime service though, and one will need to keep a lookout for the Prime logo besides a listed item. Also Read - Amazon Pay to soon start facilitating small loans and insurance for kirana shops
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In addition to delivery advantages, Amazon Prime members will also get early access to deals on the e-commerce site. Amazon promises access to deals up to 30 minutes before they are available for the rest of the buyers. When searching for deals, one needs to select the ‘Prime Early Access’ filter in search to find lightning deals for the day.
We are very excited to bring Prime to our customers in India. With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long” Amit Agarwal, Vice-President & Country Head, Amazon India said. “For sellers, Fulfillment by Amazon is now an even more powerful opportunity to rapidly grow their business and at the same time, provide customers across India with vast selection and unlimited fast free Prime delivery.”
Amazon Prime subscription is currently available for Rs 499 per year. In comparison, Prime has been available in the US for quite some time now, and it costs $99 (approximately Rs 5,946) per year and a discounted $39 (approximately Rs 2,342) for students. That said, Prime users in the US also get access to Prime Video and Prime Music services. At the time of filing the story, Prime Video is mentioned on the Amazon India website, but under ‘coming soon’.