Amazon has announced the availability of Fire TV Stick, Kindle and Echo devices on Prime Now. The Prime Now is an app-only ultrafast delivery service available to Amazon Prime members in Bengaluru, Mumbai, New Delhi and Hyderabad. The e-commerce giant is offering introductory discount of 15 percent on Amazon devices purchased on the Prime Now app.
The grocery offering Amazon Now was rebranded to Prime Now last month to expand two hour delivery service. Amazon says Prime Now has a selection of over 10,000 products which customers can get delivered within hours. The selection is spread across categories like consumer electronics, home and kitchen and grocery fulfilled by Amazon. It delivers these products through a network of 15 dedicated fulfillment centers in the top cities. The app is now available for download on the Google Play Store and the Apple App Store.
“Prime Now brings our fastest and most convenient delivery option for Amazon Devices. You can now get your Fire TV Stick delivered within hours to watch your favourite show or movie, or get your Kindle delivered before you board the flight tonight to your holiday,” said Jayshree Gururaj, Director – Amazon Devices.
“We are excited to add Fire TV Stick, Kindle and the Echo range of devices to Prime Now selection of over 10,000 products available in hours. We also have a limited period discount of 15 percent for these products on Prime Now app,” said Siddharth Nambiar – Head of Prime Now, India.
With Prime Now, Prime members can get exclusive 2-hour ultrafast delivery and convenient same day and next day scheduled delivery in 2-hour slots from 6AM to 12 midnight. Amazon already offers free one-day delivery on products fulfilled by Amazon to its Prime members and with Prime Now, customers can get their products almost immediately.
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Amazon India is engaged in a battle with Flipkart for leadership position in the India’s e-commerce market. While Flipkart’s fresh set of arsenal in the form of funding from Walmart acquisition to challenge the Seattle-based company, Amazon will continue to appeal to customers via Prime members. Apart from 2-hour and one-day delivery, Amazon Prime subscription also gives free access to Prime Video and Amazon Music.
While the Prime Now delivery takes convenience of online shopping to another level, it is worth pointing out that not all shopping should be done from your phone sitting on a couch. It is good to move and take stock of real world at times.