comscore Amazon Prime set to launch in India this year alongside a music, movie streaming service: Report

Amazon Prime set to launch in India this year alongside a music, movie streaming service: Report


Amazon India reportedly has some big plans for this year, which includes launching Prime service in India that will take on Flipkart First, Economic Times reports. Furthermore, the ecommerce company is also said to be planning on releasing music and movie streaming services. Also Read - OnePlus RT Amazon ad shows up in Google search results: Launch soon?

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According to the report, Amazon India is currently looking to appoint an executive who will be tasked to roll out the Prime service in India. In the meantime, the company is strengthening its logistics and shipping team. It is expected to more than double the size of its team to around 14,000 from the current 6,000. Also Read - Amazon Mega Music Fest sale: Best deals on TWS earphones, headphones, soundbars and more

Prime is currently available in the US, wherein subscribers are entitled to free two-day shipping with no minimum order size, unlimited streaming of movies and videos on Amazon Instant Video, and a service called Kindle Owners Lending Library, wherein Kindle owners can borrow one free e-book from Amazon s library. It costs $99 (approximately Rs 5,946) per year and a discounted $39 (approximately Rs 2,342) for students. As mentioned above, Amazon Prime will take on Flipkart First, which was introduced last year.

In addition to launching Prime, Amazon India is also making a push into the entertainment space and is set to launch music and movie streaming services. The company has appointed Nitesh Kripalani, former executive vice president at Multi Screen Media, which runs Sony Entertainment Channels, to get content for the services.

In the US, subscribers have access to more than 15,000 movie and TV shows, and Amazon India is aiming at a library of the same size. Kripalani is believed to have approached Yash Raj Films and Eros International to offer their titles.

Flipkart too had a music service called Flyte, which it shut down last year. Unlike Flyte however, Amazon India is believed to be going the streaming route. In other words, it will let subscribers watch movies or listen to music online, instead of downloading them. There is currently no timeline for when Amazon India plans on launching these services.

Last year saw the ecommerce industry in India see a boom of sorts and major players like Flipkart, Amazon India and Snapdeal have constantly tried to outdo each other. Bezos announced a $2 billion investment for the Indian operations last year, and since then the company has introduced new services and partnered smartphone vendors to exclusively sell their smartphones. Recently it introduced an Easy Ship delivery program across 10 cities in India, and also launched Microsoft official store to sell Xbox consoles, Windows tablets and smartphones among others.

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  • Published Date: January 2, 2015 12:17 PM IST

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