Following the substantial growth of Amazon Prime service in India, the company is now planning to increase the price for the premium service to Rs 999 per year. Essentially, the Amazon Prime service, which guarantees exclusive deals and one-day delivery with other benefits, was rolled out in India last year with an introductory price of Rs 499. Also Read - Netflix vs Amazon Prime Video vs Disney+ Hotstar vs Sony LIV: Best OTT plans to considerAlso Read - Timex Helix Smart 2.0 with temperature sensor, heart rate sensor launched: Details here
According to ET, Amazon India will also be adding new benefits to the Amazon Prime service for its customers with the new price going almost double the introductory price. “Seeing the engagement on the Prime program and the value of benefits, we feel it is the right time to move away from the strike-through pricing and move to Rs 999. It will happen in a few days,” says Akshay Sahi, who heads the Amazon Prime operations in India. Also Read - Netflix could launch its video game streaming service next year, at no extra cost
Sahi did not reveal when exactly the price will surge. Considering the festivities around, the new price for the plan is likely to come into effect after festival sales are wrapped up. Amazon Prime subscription also includes membership to its Amazon Prime Video streaming services giving users the access to latest movies and exclusive shows or video content. ALSO READ: Amazon Prime services in India to scale up: Report
In June this year, the company held Prime Day sale giving away massive discounts and lucrative offers across the range of products hosted on its platform. As per reports, sellers globally registered 100 percent year-on-year growth during the two-day sale. Amazon attributed the success of first ever Prime Day sale in India to the May 2015 debut of its Global Selling Program in the country. Under the program, Amazon nurtures sellers and currently has over 23,000 sellers who are selling over 65 million products through 10 global Amazon marketplaces.