comscore Amazon Prime Video effect? Netflix inks deal with Shah Rukh Khan
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Amazon Prime Video effect? Netflix inks deal with Shah Rukh Khan

With this partnership, Netflix members both India and global, will get exclusive access to Red Chillies Entertainment produced films.

shah-rukh-khan-getty-image

Netflix finally made its long awaited debut in India earlier this year in January. Ever since its launch, Netflix has been working towards integrating India-specific content to its domain and also pulling in original content as well. In its development, Netflix has now partnered with Indian film production company called Red Chillies Entertainment (RCE), which is owned by Bollywood superstar Shah Rukh Khan. This will give Netflix members in India and globally, exclusive subscription video-on-demand access to RCE produced films as well as new films that will screen in Indian theaters in the next three years. The highlight of this partnership is the fact that it will bring movies starring Bollywood actor Shah Rukh Khan exclusively to the platform. This is also the first time Netflix has signed a partnership with an Indian film production company. Also Read - Ban sale of Chinese Shein products on Amazon India: Delhi HC sends notice to centre

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On announcing this partnership, Netflix has released a video as well titled Netflix — Home to King Khan. The video includes a mix of trailers of Shah Rukh Khan s movies Diwale and Happy New Year. Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage. His moniker King Khan speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide, Netflix Chief Content Officer Ted Sarandos said.

Shah Rukh Khan too shared his delight by saying, Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are.

Among the movies that will be available on Netflix, the first to hit the platform will be Shah Rukh Khan s latest, Dear Zindagi. The movie hit Indian theaters on November 25, and has been directed by Gauri Shinde with Alia Bhatt starring opposite Shah Rukh Khan. The other RCE produced movies that will follow include Happy New Year, Dilwale and Om Shanti Om.

This year seems to be the dawn of video-on-demand service for India, as Amazon had rolled its own platform, Amazon Prime Video yesterday in India and 242 countries. Amazon Prime Video offers unlimited access to popular TV shows, movies, and exclusive shows from Amazon Originals. Their subscription fee is Rs 499 per year, which is less than Rs 50 a month. Whereas, in Netflix the monthly plans from Rs 500. Amazon too, focusing on the pivotal role Bollywood plays in India, partnered with Vishesh Films, Dharma Productions, T-Series among others. ALSO READ: Amazon Prime Video: 7 things you should know

Netflix, in the past few months, has engaged the country s original content in its service. Netflix had initially signed a deal for a film called Brahman Naman, which was followed by the announcement of releasing its first original series made in India. The series, called Sacred Games, which is based on Vikram Chandra s novel will be shot in India and made available globally. Recently in September, Netflix also announced its partnership with standup comedian Vir Das for its first Indian Comedy Special series. ALSO READ: Netflix announces first Indian Comedy Special series with standup comedian Vir Das

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  • Published Date: December 15, 2016 3:09 PM IST
  • Updated Date: December 16, 2016 10:05 AM IST



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