Amazon Prime Video is finally live in India. The service can be accessed by downloading the Amazon Prime Video app on both Android and iOS. Currently, the service is free to use for Amazon Prime members, which costs Rs 999 a year but is currently available for Rs 499 under an introductory offer. This makes it the cheapest offering for Amazon Prime Video anywhere in the world. Also Read - Amazon Prime Day sale: Best deals on headphones, speakers, powerbanks under Rs 1000
In the run up to the launch, Amazon partnered with a number of Indian movie production houses, content aggregators and others to ensure local content availability. At the time of launch, Amazon Prime Video has content from a number of studios including Dharma Productions, Vishesh Films, T-Series and others, which includes exclusive online streaming rights as well as rights for upcoming titles before their television broadcast. Amazon Prime Video also has Amazon Original content, including the most pirated show of all time — The Grand Tour. Amazon is also reportedly trying to get online streaming rights for the Indian Premiere League cricket tournament. Also Read - iPhone 12 for iPhone 11 launch price at Flipkart Big Saving Days sale, iPhone 12 Mini alse sees discount
Amazon Prime Video also allows users to download content for online viewing and there are also sub-titles for some content in Indian languages like Hindi, Marathi, Bengali and others. Users can also choose the quality they want to stream and download content, so they can save on data charges or space available on their device. Also Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42
The aggressive pricing for Amazon Prime Video will impact existing video streaming services, especially Netflix, which starts from Rs 500 a month. Hotstar too could witness an impact but it already has a lot of exclusive content including popular TV shows from Star TV’s bouquet of channels as well as exclusive rights for popular international content.
Amazon is hosting an event in Mumbai today where they will announce more details about the service. Stay tuned for BGR India’s first impressions of Amazon Prime Video.