Amazon is all geared up to give a tough fight to Netflix in India as it prepares to launch its Prime Video service. The company is hosting an event in Mumbai tomorrow, where it is likely to roll out the Prime Video service. Amazon Prime Video offers users access to unlimited streaming of exclusive Amazon Originals, movies, and TV shows on a subscription basis. It is an extension of the e-commerce portal s Prime service which offers subscribers with services like free delivery of products on a priority basis, along with an early access to lightning deals. Also Read - Amazon Prime Day sale: Best deals on headphones, speakers, powerbanks under Rs 1000Also Read - iPhone 12 for iPhone 11 launch price at Flipkart Big Saving Days sale, iPhone 12 Mini alse sees discount
Amazon India launched its Prime service in the country in July. The Rs 499-priced service allows its paid subscribers access to products and deals before regular customers. Last month, the company announced that it will be bringing its Prime Video service in the country along with 200 other countries worldwide. Although the Amazon Prime Video service appears to part of the Prime service umbrella, it is unclear if Amazon will be allowing users access to all content within the Rs 499 subscription price. It is to be noted that currently, the introductory price is Rs 499 and Amazon might take up the prices given that a lot of original TV shows and series will also be on offer. Also Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42
With the coming of the new-age content production as well as consumption, video streaming services not only partner with popular production houses and artists for their content but also produce their own exclusive content. Currently, the Amazon Prime Video service, which is available in countries including the US, UK, Germany, and Austria, offers content including Amazon Original series like The Grand Tour, Transparent, Mozart in the Jungle, The Man in the High Castle, and the Tumble Leaf among others. ALSO READ: Amazon Prime launched in India for Rs 499 per year; here s everything you need to know
Amazon has borrowed a leaf from rival Netflix s books to offer localized content in India. For the Bollywood-loving audience, Amazon has joined hands with Dharma Productions and T-series to stream some of its existing and upcoming movies. In future, Amazon plans to add more publishers and content to its service. The content isn t only limited to movies or TV shows for the elders, Amazon is also planning to bring quality content for the younger ones. For kids, Amazon has already signed a content deal with Green Gold Animation to stream shows of Chhota Bheem, Super Bheem and Mighty Raju.
Coming to the pricing, rival Netflix is currently offering a free 30-day trial followed by monthly packages which start at Rs 500 and go up to Rs 800. Although Amazon also offers a 30-day trial for Prime membership, we could expect the company to price its Prime Video packages on more or less similar lines as Netflix. Given the popularity of Amazon s e-commerce platform in India, which appears to even overshadow home-grown e-tailer Flipkart, consumers might be in for a treat with quality content as Amazon Prime Video and Netflix go head-to-head. ALSO READ: Amazon Launchpad program for startups comes to India; here s everything you need to know