If you thought Amazon was already doing enough in every space imaginable, it’s adding another business on its online spectrum. The company is gearing up to launch a travel site by the start of January next year and the service will also let you book rooms at independent hotels and resorts in major cities, Skift.com reports.
The site is expected to go live on January 1 and the initial rollout of Amazon Travel would feature a curated selection of hotels within a few hours’ drive from New York, Los Angeles, and Seattle. Amazon would book a hotel for the potential customer online and intimate the hotel via email or extranet. The hotels that would team up with Amazon would then pay a 15 percent commission to the e-commerce giant.
The author spoke to at least three hotels who confirmed that they have already hopped onto the bandwagon, while one hotelier said that he was ‘heavily considering’ it. “First and foremost, it’s Amazon.com,” said the hotelier, adding that most of the hotel’s bookings currently come from its own website, although the resort also displays its inventory on Booking.com.
Amazon is only teaming up with selected revered hotels that have at least four stars and above ratings on TripAdvisor.
Amazon aims to create a marketplace for retailers who might have a difficulty finding customers. Amazon Travel would offer such a marketplace for independent and boutique hotels that don’t have the marketing power of big hotels chains or online travel agencies at their disposal.