comscore Amazon thanks India in a full-page ad, yet manages to offend many

Amazon thanks India in a full-page ad, yet manages to offend many

Wait what?!? @amazonIN Did you see this? #RUSerious

amazon front page

In a rather bizarre ad goof-up, e-commerce giant Amazon has managed to upset Sindhis in its latest print ad. The company decided to thank all Indians, where it wrote ‘Thank you’ in various Indian languages except for one – Sindhi. While many lauded the ad on social media, someone noticed the lack of Sindhi language and published an advertorial in print showing his angst. He wrote a letter to all Sindhis to unite against this discrimination, and asked Amazon India to be sensitive and rectify the ad. Also Read - Microsoft lays off employees from customer-focused R&D projects: Report

Ever since this ad came out, it has been doing the rounds on social media with the hashtag #SindhisIgnored. The company is receiving flak, especially from Sindhis for not recognizing the language. Also Read - Elon Musk invites Parag Agrawal for public debate, sets condition on Twitter deal: Check details

In the ad, the citizen boasted about Sindhis purchasing power globally, and therefore stressing the community’s significant contribution towards Amazon’s overall revenue.

“We Sindhis are asking you to include Thank You in SIndhi in your ad that was featured on July 2nd. Please be fully aware that Sindhi is an official Indian language as per the Indian constitution and that Sind is noted even in the National Anthem. I’m very sure that Sindhis are probably your largest customers yielding to your bottom line. We are looking forward for you to rectify this mistake in print and/or social media. We may be a small community but our buying power is enormous that extends globally. Thank you very much. Vadi Meherbaani,” he wrote in the ad.

Here are some of the tweets coming out of this ad that Amazon India printed out in newspapers as a goodwill gesture, but backfired badly.







Update: Amazon India has rectified the error, and as per the community’s demands, they have posed a corrected ad on their social media pages.


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  • Published Date: July 14, 2015 4:11 PM IST
  • Updated Date: July 16, 2015 10:14 AM IST

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