As e-commerce platforms gear up for the festive season ahead, Amazon India will now open ‘seller cafes’ across 24 cities and towns to offer on-ground help to merchants on its platform. Amazon India has added 20,000 new sellers in the last six weeks through its new seller initiatives and has a network of 1.2 lakh sellers ahead of the festive season. The e-marketplace has expanded its delivery network by five times and has tied-up with over 12,500 stores in more than 50 cities with a majority of them in tier II and III towns. Also Read - iPhone 12 for iPhone 11 launch price at Flipkart Big Saving Days sale, iPhone 12 Mini alse sees discountAlso Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42
We are opening 24 ‘seller cafes’ in cities and towns to offer on-ground support to sellers to help them getting ready for the festive season, Gopal Pillai, director and GM, Seller Services, Amazon India said. Sellers can use this to set up a new account for imaging or cataloguing help, or any other issues that they face, he added. This is a good sign for small and medium businesses, enabling more to join our seller platforms, Pillai further said. Pillai indicated the ‘seller cafe’ program is a pilot ahead of the festive season and they could continue the initiative based on demand going forward. For this, Amazon has repurposed some of its seller s sales offices to set up the cafes, he said.
We have over 1,400 e-commerce specialist freelancers across 16 cities that we have trained and certified to provide help to sellers, Pillai added. The seller cafes are part of a slew of initiatives the marketplace has introduced to improve the sellers’ experience like Amazon Tatkal, which was a mobile program to help sign up small businesses on their platform. The US-based e-tailer has been expanding its operations in India at an aggressive pace. Betting big on the burgeoning e-commerce market here, its chief Jeff Bezos had said the company will invest $3 billion in India, taking its total investment committed here to over $5 billion.
India operations have witnessed a 250 percent year- on-year growth in bringing new sellers on board. It has 24 fulfillment centers and expects to add 3 more by the end of the year, Pillai said. According to a recent report by Bank of America Merrill Lynch, India will account for over a fifth of the Amazon’s total international sales by 2025, hitting $81 billion in gross merchandise value (GMV) and $2.2 billion in operating profits. The Indian market will be Amazon‘s largest after the US, the report said. ALSO READ: Amazon India launches new store for used and refurbished smartphones