The recent issue of offensive tricolor doormats being listed on Amazon Canada had sparked outrage in India. After backlash from citizens, politicians, online netizens, and even a threat from Minister of Foreign Affairs Sushma Swaraj to cancel visas to Amazon employees in India, the e-commerce company delisted the tri-colored doormats. In order to avoid repetition of such incidents in the future, Amazon has now reportedly updated their global compliance process to include a list of Indian laws that permit the usage of the national flag and other emblems.
According to Reuters, the Indian government took the matter further in private, and strongly worded documents were sent to the US and Canadian embassies, asking them to take up the matter with senior leadership of the company. The report further said that India even raised the matter with Amazon CEO Jeff Bezos, compelling the e-commerce company to launch a global audit to “ensure that such products are not listed on any of its other” websites. All such products were removed within 24 hours.
“These products are no longer available on our site,” an Amazon spokesperson told BGR India.
As far as the local flag laws go, the law says that the Indian tri-color cannot be depicted on any form of clothing or products to be used below the waistline. ALSO READ: Flipkart will now instantly credit refunds on purchases made using Visa debit cards
For Amazon, compliance with the Indian government policies is crucial as the company is eyeing major expansion in the country. Amazon has managed to have a good run in India so far and is now looking to overtake Snapdeal and Flipkart, becoming the number 1 e-commerce portal. Amazon has already invested $3 billion in the country towards expansion.