comscore Amazon's Firefly on the Fire Phone can recognize over 100 million items
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Amazon's Firefly on the Fire Phone can recognize over 100 million items

One of the unique features in Amazon's Fire Phone is the Firefly button that can recognize over 100 million items including objects, games, music, video and much more. It is part shopping list generat

amazon-fire-smartphone (3)

amazon-fire-smartphone (3)One of the unique features in Amazon’s Fire Phone is the Firefly button that can recognize over 100 million items including objects, games, music, video and much more. It is part shopping list generator and part OCR reader. Also Read - Amazon Great Republic Day sale: Offers on OnePlus, Realme, Redmi smartphones

Firefly recognizes objects and text from the camera’s viewfinder. It also identifies songs from music playing in the background as well as the soap you are watching on TV right down to the episode. It keeps a history of things you have tagged and you can buy them off Amazon directly from your phone. Also Read - Amazon Great Republic Day Sale 2022: Top deals on purchase of robotic vacuum cleaners, smart speakers and more

It can also recognize text in photos and has semantic boosting that can understand what the text signifies (a phone number or an address?). It uses Amazon’s cloud computing infrastructure and first strips the text off the photo before sending it to the server. Also Read - Apple iPhone 13 offer on Amazon: Up to Rs 20,000 discount, here's how to grab it

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  • Published Date: June 18, 2014 11:56 PM IST
  • Updated Date: June 19, 2014 1:00 AM IST



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