Mumbai Police is running a social campaign with the hashtag #ReelToReal on Twitter to spread awareness among the mass public. Instead of a boring and simple message, Mumbai Police tries to make its message interesting by using scenes from Amitabh Bachchan s older Bollywood blockbusters. Mumbai Police has tweeted three images on Twitter where it sends messages of awareness for cybercrime, parking laws and driving safety. Amitabh Bachchan extends his support Mumbai Police s campaign by sharing the posts on his official Twitter platform. Also Read - Twitter vs Koo: Nigeria government joins India's Koo app after Twitter’s ban in the countryAlso Read - Twitter seeks more time to comply with new rules in response to “one last notice”
The first tweet shared by Mumbai Police captures a scene on Sholay where Amitabh Bachchan who plays the role of Jai is seen talking to Basanti (Hema Malini) along with Veeru (Dharmendra) by his side. The message bubble reads, What s your name, Basanti? (Translated from Hindi), and the awareness message below says, Cyber criminals often ask questions that do not need to be answered by you at all.”
The hashtag used Mumbai Police is #ReelToReal and the caption for their tweet is Not the gun but awareness can be your biggest weapon against the online Gabbars . Gabbar is the villain character in the movie Sholay. Amitabh Bachchan later tweets saying that he supports the initiative by Mumbai Police and shares the link of the original tweet.
The other two campaigns are about parking laws and safety in driving. Here, a scene from the movie Kaalia is used where the dialogue reads, Wherever I stand, the line begins from there, (Translated from Hindi). Mumbai Police wittily writes a message below it saying, A dialogue that may never work if you are caught parking illegally . Mumbai Police also shows their seriousness through its caption for this image And people start falling in line from where the Law stands. Amitabh Bachchan shares this campaign on Twitter as well, with the caption, For today, it s Kalia… ALSO READ: From Narendra Modi to Amitabh Bachchan: Here s a look at first tweets of Indian celebrities on Twitter s 10th anniversary
Mumbai Police also talks about drinking while driving where the image sees Amitabh Bachchan saying, Drinking alcohol can damage your liver. Mumbai Police sends across their message by saying And driving after drinking can ruin your entire life.
Mumbai Police is expected to continue its #ReelToReal campaign on Twitter with more scenes of movies Amitabh Bachchan has starred in. Their official Twitter handle also has the actor s picture as the background image and one of the tweets pinned to their feed. Let s see which movie will be chosen next for Mumbai Police s ongoing campaign. ALSO READ: Amitabh Bachchan becomes first-ever OnePlus Star