Bollywood megastar Amitabh Bachchan will turn 72 on October 11, and inevitably, there will be a million fans across the globe showering him with best wishes and greetings on social media. This year, the iconic star has decided to go digital on his birthday and gift a little surprise to his fans by personally responding to each one of them on Twitter. Also Read - Twitter will now sell a ticket for you to join Spaces, aims to help creators earn moneyAlso Read - You can now share tweets as Instagram Stories: Here's how to do so with these simple steps
Amitabh Bachchan will respond to all fans greeting him on his birthday through a digital poster and a personal pre-recorded video. Starting today, fans who will tweet at @SrBachchan with the hashtag #AB72Wishes will receive a digitally signed poster of the star. This initiative also includes a personal recorded video message by Amitabh Bachchan that will be awarded to only one fan per day. This Twitter activity will be up and running for five days and will end on October 11. Also Read - Explained: Can Twitter get banned in India?
“Even though the message is communicated through a digital medium, for me it is as personal as wishing each individual myself, Amitabh Bachchan said in a statement.
BCCI did a similar Twitter initiative for Sachin Tendulkar when he announced his retirement. They replied to all users who sent a tweet to @BCCI along with the hashtag #ThankYouSachin, with a digital poster autographed by the cricketer himself.
Amitabh Bachchan is one of the most followed celebrities on Twitter in India. He is very active on social media and has more than 30 million people following him across social media platforms including Facebook, Twitter, Tumblr with 10.6 million followers on Twitter itself.