Andy Rubin, co-founder of Android, is reportedly planning to comeback to the smartphone business. According to reports, he is more interested in developing smartphones, rather than just software for smartphones. Rubin was last heading the robotics division of Google, which he quit to begin Playground Global, an incubator for hardware startups. So far, Playground has raised about $300 million. Rubin also associated with Redpoint Ventures in April this year. Also Read - Samsung and LG confirm presence at in-person CES 2022Also Read - Honor phones to come with Google Mobile Services: Report
Rubin s return to the smartphone market will come at a time when Google is reportedly looking to streamline fragmentation in Android platform by developing its own chips. With its own chips, Google aims to develop solutions that compete with rival Apple in the high end segment. Google is said to be looking for partners with which it can co-develop the processors. Also Read - Google announces six new Android features, which will roll out this year
Rubin’s plans to get back into the smartphone space was first reported by The Information. Considering his expertise in software, we may expect a feature rich smartphone. But it remains to be seen which segment it will be targeted. It remains to be seen whether Rubin’s plans include smartphones running on Android or go the fork route and create a custom OS on top of Android.