comscore Android co-founder Andy Rubin's 'Essential' smartphone to launch today; here's everything we know so far
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Android co-founder Andy Rubin's 'Essential' smartphone to launch today; here's everything we know so far

Will Andy Rubin’s Essential smartphone be able to make its mark in the highly competitive smartphone space?

Andy Rubin-essential-smartphone

Essential, a brand that is founded by Android co-founder Andy Rubin, is all set to debut today. The first smartphone by Essential Products is said to be taking aim at premium devices like the Google Pixel, and Apple iPhone 7 Plus. Details about the phone have leaked in the past revealing flagship-like premium design and specifications. Andy Rubin is expected to unveil the new smartphone at the Code Conference which kicks off today. Also Read - How to use self-chat feature on WhatsApp to create notes, to-do list

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Design

Bezel-less mobiles with high screen-to-body ratio are not common yet, but an increasing number of smartphone makers have started adopting this design language. Months back, Rubin offered a glimpse at the smartphone with a near bezel-less display and curved edges. Also seen were the power button and the volume rocker on the right-hand side.

A Bloomberg report claims the company is experimenting with a ceramic-backed handset with metal edges. Ceramic phones aren t new, and we have already seen the likes of Xiaomi adopting this material on a couple of its smartphones. Essential has also tweeted a sketchy image of the phone which revealed that the smartphone might be accompanied with a 360-degree camera. The 360-degree camera will come with a lens that can be attached to the smartphone to boost its photographic chops. Reports also suggest that Rubin may be working on a modular smartphone that will allow users to attach hardware accessories via magnetic pins.

andy-rubin-essential-teaser

Essential FIH-PM1 specifications, features

The smartphone has been benchmarked under the model number FIH-PM1.So, and from what we know so far, it will feature a 5.5-inch display with a resolution of 1312 2560 pixels and an aspect ratio of 80:41. Under the hood is likely to be a Qualcomm Snapdragon 835 octa-core SoC clocked at 2.2GHz paired with Adreno 540 GPU and 4GB of RAM. ALSO READ: Andy Rubin: His journey from founding Danger Inc, creating Android, to the Essential phone

On the photography front, the smartphone is expected to sport a 12-megapixel rear camera along with an 8-megapixel front-facing camera. According to rumors, both the cameras are likely to support 4K video recording. On the connectivity front, the smartphone will include NFC support, modular capabilities, and an Apple 3D Touch-like feature. On the software front, the smartphone could run on Android 7.0 Nougat out-of-the-box. Further, reports suggest that the smartphone might also come with a connector that can both power the device and handle extensive add-ons. ALSO READ: 5 Android O hidden features Google didn t reveal, and how to enable them

As for pricing, reports claim that the phone could go on sale sometime mid-year, and will carry a price tag which is same somewhere around the iPhone 7. Additionally, a report also mentions that Essential is working on many hardware products for the mobile as well as smart home markets.

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  • Published Date: May 30, 2017 9:06 AM IST


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