Norwegian web browser maker Opera has published a report on the impact and revenue generated by mobile ads in the last quarter of 2013. In addition to revealing that ad impressions on mobile devices had grown to 60 billion a month, it has also thrown up some interesting facts on how Android and iOS users have used their phones in that period. Also Read - Apple adds UPI, RuPay, net banking on App Store: How to add new payment methods
Opera observed that iOS devices continued their dominance in terms of ad revenues, with 56 percent of the total ad revenues coming from Apple’s devices. This number is up from 50 percent in Q3 last year. Also Read - How to download Instagram videos on Android, iOS, PC
But when it comes to traffic, Android was ahead of iOS with a share of 36 percent compared to 28.7 percent on the latter. What this essentially means is that more number of users on Android smartphones accessed the Internet on their phones compared to iPhone users.
Taking into consideration usage patterns, the report also reveals that 34.25 percent of users around the world accessed social networks from their phones. This was followed by 17 percent who accessed multimedia (music and videos) on their smartphones.