Google’s Android OS now runs on 80 percent of smartphones globally at the end of the third quarter of 2013, according to the latest International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker report. During the third quarter of this year, the overall smartphone market witnessed 39.9 percent year-on-year growth with a total of 211.6 million smartphone unit shipments. Out of these, Android smartphone alone accounted for 81 percent of all shipments. Besides Android, Microsoft’s Windows Phone is another OS to witness growth in the third quarter. It recorded the largest year-on-year growth with 156 percent, though the OS still has less than 5 percent share of the total market. Another noticeable finding is that iOS s market share continued to decline during the third quarter even though Apple had sold 9 million units during the last week of September. Also Read - Apple iOS 15, iPadOS 15 beta 4 released: What’s new, how to download
“Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price,” said Ramon Llamas, research manager with IDC’s Mobile Phone team.
It is due to the large influx of affordable smartphones running on Android and Windows Phone in the market that the two platforms have grown significantly. “Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward,” Llamas added.
Moreover, drop in the average selling price of the phones as well as phablets has also pushed the sales. According to the report, the average selling prices (ASPs) of smartphones continued to decline resulting in an increase in their uptake. The ASPs were down by 12.5 percent in the third quarter and smartphone ASPs came down to $317. Also, the ASP for phablets (smartphones with 5-7 inch displays) decreased by 22.8 percent to $443 from the $573 in third quarter last year.
In terms of smartphone vendors, Samsung accounted for 39.9 percent of all Android shipments for the quarter, while others still hold marginal shares as compared to Samsung. Talking of Windows Phone run devices, Nokia witnessed a rise in the sale and accounted for 93.2 percent of all the Windows Phone-powered smartphones shipped during the third quarter.
BlackBerry, on the other hand, continued to lose its market shares to other platforms.