Google today launched its first set of Android One smartphones in India with Micromax, Karbonn and Spice as their hardware partners. However, all the three smartphones have very little differentiation since all of them are based on the same reference design mandated by Google. All the three smartphones have the same specifications and price with the only differentiation being the outer casing. Google’s hardware partners are now seeking the ability to have more say in the hardware specifications, positioning and pricing of future Android One smartphones. Also Read - Happy Father's Day 2021: Google Doodle wishes dads with cute pop-up greeting card
Micromax CEO, Vineet Taneja, told BGR India that the company has been in discussions with Google to be able to differentiate its products. Micromax wants the ability to not just choose the specifications and pricing but also wants direct discussions with ODMs as well as decide which ODM they want to source these devices from. Also Read - Google might be working on a 'Find My' network clone for Android users
“Android One is a shift in the industry and we wanted to participate in it,” Taneja added. Also Read - PUBG New State receives over 17 million pre-registrations as closed alpha testing ends
Google has responded to the request of its hardware partners and has added Qualcomm to the list of chipset makers supported for Android One. The first generation Android One smartphones run on Mediatek’s MT6589 quad-core processor.
“These are just the first devices and we are expanding the program. Partners will be able to choose what hardware features they want to use from a list of supported hardware,” Caeser Sengupta, Google’s vice president of product management told BGR India at the sidelines of the launch event in New Delhi.
Google has also added nine new hardware partners – Acer, Alcatel Onetouch, ASUS, HTC, Intex, Lava, Lenovo, Panasonic, and Xolo – that will bring Android One smartphones to market. Google says that future Android One smartphones will be available in price points below and above the current Android One smartphones that are priced starting from Rs 6,399.