We are turning into an app-dependent generation, and that is evident from this App Annie Q3 report. Owing to the boost in popularity in India and Southeast Asia, Android apps are apparently seeing increases across the board, so much as to have set records for app usage and downloads in Q3 2017.
As per the report, Android users spent close to 325 billion hours using apps in just the three months that make up the third quarter. That’s over 37 million years and represents a 40 percent increase from Q3 last year. Downloads for the combination of iOS and Android hit nearly 26 billion, which is a growth of more than 8 percent year-over-year. That number does not take reinstalls or app updates into account, only new installs. In fact, the report forecasts that in the year 2021 worldwide downloads will hit almost 240 billion for Android and iOS combined, with consumers spending over $100 billion.
Further, the reports also reveals statistics on how much money users are spending in-app, which are quite astonishing as well. Reportedly, in-app purchases are outpacing the increase in downloads by three-fold. In Q3 2017 alone, in-app purchases accounted for nearly $17 billion, with a year-on-year growth of 28 percent. Apple was the clear winner in this category with iOS users spending nearly double that of Android users, even as the Play Store saw more downloads than the App Store. ALSO READ: App launched for people to click selfie with ‘gomata’
App Annie credits this explosion to the growing markets, of which India is a part. The report reads, “As with previous quarters, Google Play maintained a healthy lead over iOS for worldwide downloads in Q3 2017. In fact, the gap widened to 125 percent compared to 115 percent in Q3 2016. This was the result of Google Play’s nearly 10 percent year-over-year download growth, outpacing that of iOS. Continuing a long-standing trend, download growth on Google Play was fueled by emerging markets. The ongoing influx of first-time smartphone owners in these countries has been a significant driver of this growth.” ALSO READ: Google engineer reveals how any iPhone app with camera permission can record you
India in particular, has been the largest market for Google Play downloads since Q4 2016, was also the biggest contributor to absolute download growth by a wide margin. Reportedly, coinciding with the launch of Reliance Jio in September 2016, Google Play downloads in India increased nearly twice in Q3 2017 when compared to Q3 2016. ALSO READ: WhatsApp confirms group voice calls in latest update