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Andy Rubin teases production photos of Essential smartphone

Andy Rubin will reveal the final availability date of Essential Phone next week.


Andy Rubin‘s Essential Phone managed to bring the wow factor to smartphones when it was unveiled earlier this year. However, despite assuring users that the devices would start shipping by the end of June, there is still no sign of the Essential Phones. Essential President Niccolo De Masi promised that the availability date will be revealed next week, and now Andy Rubin is teasing the device further by sharing production photos. The images are not elaborate nor do they mention the availability date, but Rubin assures that mass production is under way and the smartphones will be arriving soon.

Taking to Twitter to share the images, Rubin said, “We are in full mass production, ramping up to deliver your Essential Phone. Find out where you can get yours next week! #thisisessential” The image shows a tray full of Essential Phone frames stacked on top of one another, and also a welding machine at work on what looks like the inside of the smartphone. The smartphone has long been in the offing since Rubin first shared a teaser of the upcoming device back in March. Though the device was officially unveiled in May and the look revealed, it is still a few weeks before users can finally lay their hands on and experiment with the smartphone. ALSO READ: Andy Rubin s Essential to launch an affordable smartphone next: Report

While the Essential Phone finally seems to be on track, Rubin has managed to raise $300 million in the second round of investment. Led by Access Technology Ventures, Amazon, Tencent, Foxconn are some of the new investors in Essential. Essential, which for now restricted on to the US and Canada will be available unlocked on Amazon and Best Buy. It is unclear if the smartphone will make it to any other markets. The company is not aiming for large sales in the first year with De Masi revealing that the company is aiming for sales in single digit million figures for the first year. ALSO READ: Another senior executive bids adieu to Android co-founder Andy Rubin s Essential startup

Back in July, Essential released a detailed blog written by Yazhu Ling, the image quality engineer working on Essential Phone camera that attributed the delay of the smartphone to issues with the camera. Ling mentioned that the phone captures an image using both the monochrome and RGB sensors, to give the image a perfect pixel count and color. In order to get the perfect camera settings, over 20,000 images were captured and tested. Also, like many flagships in the market, Essential will auto tune settings like ISO, shutter speed, exposure to optimize photography, eliminating the need for manual adjustments. It has been the excessive three-month long testing that led to the delay in the availability of the device. ALSO READ: After Essential Phone, Andy Rubin wants to take a shot at Google Glass-like smart glasses

Essential Phone specifications, features

The Essential PH-1 comes with a bezel-less design with a top cutout for the front camera. The display is a large 5.7-inch QHD with curved edges. The smartphone is slim and Essential claims that the device comes with the slimmest dual-camera setup. On the rear are two 13-megapixel cameras with monochrome and RGB sensors, and the front selfie camera too is 13-megapixel.

Under the hood runs a Snapdragon 835 chipset coupled with 4GB RAM. Internal storage is 128GB. The smartphone comes with a 3,040mAh battery, and is priced at $699 (approximately Rs 45,00). It also comes with a magnetic back that supports modules like a 360 degree camera pack to enhance specifications further.

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  • Published Date: August 11, 2017 12:54 PM IST

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