comscore Andy Rubin’s flagship Essential will run Android confirms Eric Schmidt

Andy Rubin’s flagship Essential will run Android confirms Eric Schmidt

The modular device is expected to feature a bezel-less display.


Eric Schmidt has confirmed Android co-founder Andy Rubin s flagship smartphone will run Android OS. Andy Rubin set up his company Essential after moving away from Alphabet and the smartphone will be the first Essential device. There is no word on the expected launch date of the device, but it is confirmed that the phone will be a premium device. Also Read - Google could launch its own foldable Pixel Fold in 2021

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Surprisingly, Eric Schmidt tweeted about the flagship Essential phone on the eve of Samsung Galaxy S8 and Samsung Galaxy S8+ launch. Samsung flagships were conveniently ignored in the process. With increasing competition between Android manufacturers, and Google also entering the premium segment with Pixel smartphones, the entry of Essential smartphone could spell further fragmentation for Android devices.

Essential phone features, specifications

Although the teaser for the device doesn’t reveal much, it confirms a bezel-less smartphone. Apart from a bottom bezel, the display stretches right up to the edges on the sides and the top. The volume buttons are visible on the side of the device. According to an additional teaser, the Essential smartphone is expected to feature a 2k display.


Considering the phone is a premium device, it is expected to come with a Snapdragon 835 processor with 4GB RAM. A device named Essential FIH-PMI recently cropped up on GeekBench which is expected to be none other than the upcoming Essential phone. Another speculation regarding the device is it will be a modular smartphone. However, which features of the phone will be customisable is unknown. ALSO READ: Samsung Galaxy S8, Galaxy S8+ launched as Samsung aims to reclaim the glory Essential seems to be bringing in a lot of similarities with other popular devices in the Android space. Xiaomi launched its Xiaomi Mi Mix phone with a bezel-less display in China. At launch, the device took the world by storm. Similarly, Motorola has experimented with Moto Mods on the Moto Z. In the past, Google too had announced the ambitious Google Ara, which it claimed would be the first fully modular smartphone.


Essential does seem to combine a whole lot of innovations. The phone hopefully will arrive in markets by the end of this year. However, being a premium device, it would be interesting to see if Essential will be restricted to specific markets or launched globally.


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  • Published Date: March 30, 2017 5:45 PM IST

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