Apple has acquired start-up ‘Chomp’ in a bid to revamp its App Store, with Chomp’s unique app search and discovery platform reports TechCrunch. With the explosion of over 500,000 applications and millions of songs, the iTunes store is not the easiest place to discover new content, however with Chomp’s team helming the new interface for iTunes, chances are Apple will release a revolutionary way of discovering content. Also Read - PUBG New State receives over 17 million pre-registrations as closed alpha testing ends
In addition to this, TechCrunch also notes that Chomp already has deals in place with Verizon for searching apps on it Android devices, so this may lead to an uneasy transition, however it does say that once the deal is over, a renewal is not on the cards as Apple intends to fully integrate the service in its closed ecosystem. Also Read - Apple CEO Tim Cook claims iOS is more secure than Android
Furthermore, 9to5 Mac is reporting that the Chomp integration is already in full force as its CEO Ben Keighran has joined the iTunes marketing team while its CTO Cathy Edwards has joined the iTunes team as a Senior Engineer.