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Apple acquires iFixit in an elaborate April Fools' Day prank

Legendary tear-down and DIY gadget repair site today announced it has been acquired by Apple. The site has gone through changing its entire homepage to bear resemblance to Apple's own site, in what ha

  • Updated: April 1, 2014 4:53 PM IST
apple-acquires-ifixit

Legendary tear-down and DIY gadget repair site today announced it has been acquired by Apple. The site has gone through changing its entire homepage to bear resemblance to Apple’s own site, in what has to be the best April Fools’ day prank so far. So good that it has punked even some hardcore Apple fan sites.

apple-acquires-ifixit-1iFixit even came up with a press release, which has quite a few quotable quotes and tongue in cheek references to the lengths Apple goes to ensure people don’t repair their devices themselves.

“Everyone has a number”, admitted Kyle Wiens, iFixit’s CEO. “I didn’t think there was a reasonable number that would make me say, ‘You know I was going to change the world with repair documentation but here’s a number.’” In the end, Apple gave us a number that we couldn’t refuse.

But it isn’t just a number for iFixit. As part of the deal, Apple made a commitment to produce the most replaceable electronic devices and personal computers on the market. This is a clear win for the whole iFixit community.

Apple is working hard to make devices last long enough to be upgraded or irrelevant, making repairability an antiquated notion. iFixit will become a key player in the future of Apple device development, starting with the new Smartphone Replaceability Index.

 

  • Published Date: April 1, 2014 4:51 PM IST
  • Updated Date: April 1, 2014 4:53 PM IST