Apple has reportedly acquired Passif, a Silicon Valley based chipmaker, according to former WSJ reporter Jessica Lessin. Passif is known to make low-power communication chips that integrates radios that work with Bluetooth LE. Also Read - Apple co-founder Steve Jobs' job application sold for over Rs 2.5 crore
Currently, there is no word on how much Apple paid for the company, but considering Apple’s position in the smartphone/tablet market and its interest in wearable technology, Passif seems to be a perfect fit. Also Read - Apple iOS 15, iPadOS 15 beta 4 released: What’s new, how to download
Battery life is a major issue with modern smartphones and any technology that helps enhancing it is a worthy acquisition for a company like Apple. Particularly, there are rumors floating around suggesting that Apple might launch a smartwatch, dubbed the iWatch, Passif’s low power chipset could come in handy. Also Read - Apple shines in June quarter, posts record sales for iPhones, Macs and iPads
Already, CEO Tim Cook has talked about his interest in wearable technology items, and it goes without saying that Apple is pursuing this space aggressively.
Reducing its dependence on Samsung is another reason for Apple to purchase such a company, considering the intense competition and tension between the two tech giants.