comscore Apple AirPods ads debut amid supply woes
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Apple AirPods ads debut amid supply woes

Apple releases first bunch of ads of the AirPod.

apple-airpod-ad-1

Last year Apple was at the centre of all the attention, surprise, criticism and in some proportions appreciation, after it did away with the 3.5mm headphone jack on the new iPhone 7 and iPhone 7 Plus back in September 2016, and introduced its first ever truly wireless earphone, the AirPods. Although, even after being unveiled, for a long time the AirPods did not hit the shelves. It was only last month that the headphones started to be available for sale in stores. And now, Apple has also released the first ever advertisements for these AirPods. Also Read - iPhone 12 Mini reaches end of production already, say rumours

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Apple has released a bunch of ads for the wireless earphones, with every ad talking about these accessories being practically magic.” Each of these videos run in black and white, with the song Down by Marian Hill as the background score. What depicts practically magic in these video is the freestyle dancer Lil’ Buck in the ad, who betrays gravity every time he plugs on the AirPods. Also Read - Beware! This new iOS bug breaks WiFi on iPhones: Here's a quick fix for it

Additionally, each of these videos, are quite short, ranging from 15 seconds to one minute. Every video focuses on a different feature or aspect of the accessory. While one ad just shows the auto pairing feature of the AirPods the moment they are clicked out of their case, one ad shows the integration of Apple s digital assistant Siri into the accessory. ALSO READ: Apple s new ad cleverly highlights iPhone 7 s stereo speakers, water-resistance

The third ad is titled Notes and features AirPods pulling double duty as musical notes that correspond to the background piano melody from the aforementioned Marian Hill song.

And the fourth ad is the longest commercial, the one ranging to a minute, which is something of an amalgamation of the other three ads.

Now, after you have seen these ads, take a moment and remember the first of the Apple iPod silhouette ads that mostly ran from 2004 to 2008. Does these AirPods ad not remind your of those commercials? Evidently, the colorful background has been traded with a black and white monotone, instead of a bunch of crazies hopping on your screen, the AirPod ad is definitely more sophisticated with Lil’ Buck showing more worldly moves. However, it s hard to deny that the AirPod ad looks like it has grown out of the iconic iPod ads of the early 2000s.

Like mentioned earlier, Apple has been grappling with supply constraints for its AirPods. Unveiled alongside the iPhone 7, these AirPods were promised to be available from October. But products issues forced Apple to delay the availability of the accessory. While the device began to be available in stores late last month, the initial stock has been already sold out, and people are finding it difficult to find the product in both Apple’s online and brick-and-mortar stores. Apple is reportedly currently promising a six-weeks shipping timeframe, which means users in the US can get hold of the device late February or early March.

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  • Published Date: January 16, 2017 6:10 PM IST



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