Apple has a great start to the year thanks to the exceptional revenue generated by its App Store in 2016. The company reported that its hub for iOS apps earned $20 billion in revenue last year and that’s not all. Holiday season proved to be the most lucrative for the company as it recorded maximum number of app downloads during this period, mainly driven by the launch of Super Mario Run game.
Just in December, the Apple App Store registered a record-breaking $3 billion in purchases. The company further reported that the New Year’s Day was the single biggest day ever on the App Store with iOS owners spending $240 million into purchases. “2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with January 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. App Store developers time and again build custom content towards social causes. Last year, developers helped raise over $17 million to fight against AIDS and for other social causes.
Apple further noted that since the launch of the App Store in 2008, developers have earned over $60 billion. In 2016 alone, the App Store offered 2.2 million apps in total last year, up more than 20 percent from a year earlier and helped developers earn 40 percent more over last year. ALSO READ: Here are 5 reasons I don’t care about Pokémon GO
What maximized earnings for Apple was primarily the debut of two apps in the last year – Pokémon Go and Super Mario Run. The augmented reality-based game by Niantic Labs, Pokémon Go, was the top most downloaded app in the year 2016. Launched in July, the game garnered immense popularity over its real-time location-based approach, which also led to plenty of accidents and a surge in addiction levels to the game.
With a roll out in mid-December, Nintendo’s Super Mario Run was still the most downloaded app worldwide on Christmas Day and New Year’s Day. Apple says Super Mario Run gained a historic 40 million downloads number in just four days after its release. The game brings the iconic running game to the modern smartphones and reportedly surpassed the number of first-day downloads of Pokémon Go . According to data from Apptopia, Super Mario Run saw 2,850,000 downloads in its first day on the App Store, compared with the 900,000 Pokémon Go had garnered when it was first launched. Meanwhile, in the paid or subscription based apps category, Netflix, HBO Now, Line, and Tinder were some of the most popular ones.
Despite a recent pull down of apps in China, the country continued to be one of the top-grossing markets for Apple experiencing record 90 percent growth from a year earlier. Other top markets include the US, Japan, and UK. ALSO READ: Super Mario Run launched; here are our first impressions