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Apple App store will soon require all apps to have a privacy policy

With the new privacy policy, developers are required to give information about how the data is collected and in what way it is being used.

  • Published: September 3, 2018 5:14 PM IST
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Apple recently announced that it will soon require all new apps and updates on the App store to provide a link to the privacy policy page in their metadata, which will be hosted on the developer’s website. The new rule comes in effect from October 3 as reported by 9to5 Mac.

Prior to this, only subscription-based apps were required to provide a link for the privacy policy page on their App Store listing. However now, the new rule makes it mandatory for every kind of app and update to carry it. It is applicable even for apps that do not require any internet connection.

According to the new rule, the privacy policy page of an app should carry information regarding the data the app collects, the medium it uses to do it and how the data is used. Developers are also required to explain in detail how their data retention policies function and how a customer can choose to opt out of it and delete all the personal data stored. That said, Apple hasn’t quite stated what action it will take if a specific app or developer does not comply with it. There is possibility that it might pull the app from the Store.

Apple claims that the user should be able to read the privacy policy on their iPhone and iPads by simply clicking on link and opening Safari. As tvOS does not have a web browser, developers are required to copy-paste the privacy policy in a text box, before submitting their apps so that the Apple TV can display it.

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It looks like after the whole Cambridge Analytica fiasco, all tech giants have started paying extra attention to user privacy and data security, especially with regards to third-party apps. The new App Store rule could in fact be in relation to the European GDPR regulation that was enforced in May.

  • Published Date: September 3, 2018 5:14 PM IST