comscore Apple beats Samsung to top holiday season sales this year
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Apple beats Samsung to top holiday season sales this year

Huawei took the third spot with three percent market share, followed by LG and Amazon with two percent share each.

  • Published: December 29, 2016 5:30 PM IST
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The holiday season was a big hit for Apple‘s iPhone, as Yahoo-owned research firm Flurry revealed that during the critical shopping period between December 19 to 25, Apple’s iPhone and iPad accounted for 44 percent of all mobile activation — much higher than Samsung. Also Read - Apple Watch SE GPS for Rs 24,900 until tonight: How to quickly avail this deal

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The research firm also revealed that Samsung saw its many devices combine to account for 21 percent of all activation during the period, while Huawei was in third place with three percent market share, followed by several other manufacturers, including LG and Amazon, at two percent share each.

According to a report in the Fortune, Apple appears to be the single leader during the last week of holiday shopping as the data shared by the Flurry gives a picture from December 19 only, therefore not offering any clear idea about the rest of the holiday shopping season. ALSO READ: Apple MacBook Pro with Touch Bar: Raises the bar, for a price

Last year, Apple’s devices accounted for 49.1 percent of all activation during the same period while Samsung last year accounted for 19.8 per cent of all activation. “Part of Apple’s troubles in 2016 might have been a shift in how consumers are spending money on new mobile devices. Between December 19 and 25, full-size tablets like the iPad Pro or iPad Air 2 only accounted for 9 per cent of all mobile device purchases. In 2013, their share of sales stood at 17 percent,” the report added.

“Phablets continue to increase their holiday share, at the detriment of the medium phone. Tablet device activation have stabilized and are relatively flat year over year. This indicates that users find purpose for their purchase, albeit the devices cater to more niche use,” the research firm noted. ALSO READ: Tablet shipments in India grow by 7.8%, Datawind leads the market: IDC

According to Flurry, Google could not crack into the list of top mobile device manufacturers this year.

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  • Published Date: December 29, 2016 5:30 PM IST



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