Apple has bought a start-up called Matcha.TV according to the Wall Street Journal. Apple has also confirmed this to the Journal in its own cryptic manner stating that it buys companies from time to time without revealing what it’s going to do with it. Matcha.TV will help Apple reinvent the TV experience. Also Read - Apple co-founder Steve Jobs' job application sold for over Rs 2.5 crore
The technology owned by Matcha.TV has is pretty crucial, and other tech giants like Microsoft and Nintendo already have products that are similar to Matcha.TV. That said, Apple has had a fledging presence in the living room with its Apple TV box. Also Read - Apple iOS 15, iPadOS 15 beta 4 released: What’s new, how to download
Matcha.TV aggregation technology allows users to find content across the Internet from a variety of services like Amazon, iTunes and NetFlix. In fact, Microsoft is betting big in this space with the Xbox One and once the console is launched later in the year its customers will have the ability to aggregate video content from multiple sources. Also Read - Apple shines in June quarter, posts record sales for iPhones, Macs and iPads
As of now, Matcha.TV has deleted all its customer data and shut down its website. This is pretty much a routine exercise for a company that has been purchased by Apple, but over time one can expect it to return integrated in Apple’s hardware especially the Apple TV or the prophesied iTV.