When reports of Apple planning to make a car surfaced, eyebrows and questions were raised. For a company that took ages of deliberation to iterate the size of its smartphones, this radical amount of branching out expectedly garnered apprehensions. But this past week, several reports about Apple’s car making efforts and building a team to make it a reality, only point out to one thing. Apple is really serious about making an electric car. Also Read - New iPhone SE to be the most affordable 5G phone from Apple, to launch in 2022Also Read - iPhone 13 launch date and more details tipped as part of new leaks
A Bloomberg report today claims that Apple wants to begin production of its electric car by 2020. It has already hired close to 200 people, and is looking to hire more experts to work on robotics, technologies for battery and allied projects. Also Read - iPhone 12 Mini reaches end of production already, say rumours
Apple is poaching other company employees to make its team stronger. 9to5Mac has revealed the names of some of the new entrants, and turns out they all hail from Tesla, General Motors, Ford and even A123 Systems, a lithium-ion battery maker for electric cars and other business sectors. The car team is headed by product design Vice President and former Ford executive Steve Zadesky. Apple’s car project has some notable new employees like the CEO of Mercedes-Benz Research & Development Johann Jungwirth, Tesla Motors engineer David Nelson, and Mujeeb Ijaz from A123 Systems.
Last week, Tesla’s Elon Musk alleged that Apple was offering its workers $250,000 signing bonuses and 60 percent salary increases as bait. A123 Systems has decided to sue Apple for trying to hire its employees. The battery company says that the Cupertino-based company has been on an aggressive campaign to poach employees.
All of this testifies that Apple isn’t merely dipping its toes in the automobile sector, but has chalked out a well strategized tangible roadmap towards its launch. They have aggressively begun research, invested money and bought on experts to make the electric car dream a reality. It is significant to see Apple foraying into the electric car space, a segment that has extreme scope of disruptive innovation.
But as is with all of Apple’s secret projects, a report claims that if the company is not happy with the progress of its electric car, it will scrap the project completely. Well, let’s just hope that doesn’t happen.