CEO of one of the biggest tech companies of the world, Tim Cook, believes it is the very overuse of social media and technology which is making people hooked onto their devices. Amidst criticism of ‘iPhone addiction’ in kids, Cook blamed social media as the root cause for such addiction and said technology should not be used all the time.
Apple iPhones are popular worldwide, each time a new iPhone is announced, fans, including kids, are seen queuing up in front of the stores to buy the latest model. The amount of time spent, especially by children, has led to a debate on whether the smartphone makers are to be blamed or it is the social network and related apps which are keeping young users glued to mini screens.
This debate prompted Apple shareholders to seek a solution to what they called childrens’ iPhone addiction. To this, Apple promised to enhance parental controls on iOS, VentureBeat reports. However, if Cook’s statements are anything to go by, the real solution is not only in boosting controls but to reduce the overuse of technology.
At Apple’s Everyone Can Code curriculum, Cook said, “I don’t have a kid, but I have a nephew that I put some boundaries on. There are some things that I won’t allow; I don’t want them on a social network.”
He said that he does not “believe in overuse” of technology. “I’m not a person that says we’ve achieved success if you’re using it all the time … I don’t subscribe to that at all,” he is quoted as saying.
Today, a lot of schools and educational institutes encourage the use of technology. From taking notes on a physical notebook, the current student generation has moved onto taking notes on smartphones or recording sessions live. However, according to Cook, such use of technology in every academic subject is not the right way to go. He said, “In a course on literature, do I think you should use technology a lot? Probably not.”
Apple, which recently introduced its anniversary-edition iPhone X, is scheduled to report its Q1, 2018 earnings on February 1. It is expected that Apple will report record-breaking sales figure. In a recent email to employees, Cook announced that it will be giving $2,500 in grant to most of its employees following the company’s plan of injecting billions of dollars in the US economy after the new tax law implementation.