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Apple CEO Tim Cook has a hands-off approach for the iWatch: Report

While Apple is widely believed to be working on a smartwatch, tentatively called the iWatch, there has been no confirmation as yet. Until now that is. While interviewing fellow employees for an in-dep

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While Apple is widely believed to be working on a smartwatch, tentatively called the iWatch, there has been no confirmation as yet. Until now that is. While interviewing fellow employees for an in-depth profile of Apple’s CEO Tim Cook, an unnamed employee all but confirmed the existence of the iWatch to The New York Times.

While comparing the approach to a project of Steve Jobs and Tim Cook, the employee let slip about the iWatch.

“They point to the development of the so-called iWatch — the “smartwatch” that Apple observers are eagerly awaiting as the next world-beating gadget. Mr. Cook is less involved in the minutiae of product engineering for the watch, and has instead delegated those duties to members of his executive cabinet, including Mr. Ive.”

What he was trying to say is Jobs was more hands-on and was maniacal about every single detail and wanted to know about every aspect of a project. Cook, on the other hand, has a more hands-off approach, instead delegating the work to other executives like Ive. Cook is said to be interested in the “broader implications” of the smartwatch that includes the ability to monitor one’s health.

The report further adds that the iWatch is likely to be launched sometime in the fourth quarter of this year, which is consistent with recent reports that claimed the iWatch could be launched in October this year. As you would expect, Apple refused to comment on the existence of any such project.

The profile also details Cook’s work that has gone into expanding Apple’s brand presence by dipping into stuff like environment and charities among others. He is also busy hiring veterans from different industries to help with the company’s growth that include the likes of Angela Ahrendts from Burberry, Paul Deneve from Yves Saint Laurent and more recently Beats Audio’s Dr. Dre and Jimmy Iovine.

But these changes and inclusions haven’t steered Cook’s focus away from the company’s core values — innovation. The publication quotes Ive as saying that not much has changed under Cook.

“Honestly, I don’t think anything’s changed,” he said. And that includes the clamor for some exciting new thing. “People felt exactly the same way when we were working on the iPhone,” Mr. Ive added.

  • Published Date: June 16, 2014 5:53 PM IST