What was touted to be the biggest Apple event in the post Steve Jobs era, Tim Cook did not disappoint. Apart from launching two new variants of the iPhone 6, Apple has finally forayed into the wearable space with its smartwatch called Apple Watch. This is also the newest product category in Apple’s product portfolio since 2010 when the company had launched the iPad. In addition, the company also introduced Apple Pay, which could eventually turn out to be a ground-breaking feature in the mobile payments business. Also Read - Apple rolls out Final Cut Pro, Logic Pro updates with 8K ProRes videos and more for the new MacBook Pro
The Apple Watch also marks the beginning of Tim Cook’s era at Apple in many sense. Tim Cook took the baton from former Apple CEO Steve Jobs in 2011, months before Jobs’ death. Also Read - Apple's iPhone maker Foxconn unveils 3 new electric vehicle prototypes
Of course there were smartwatches and fitness tracking wearables before Apple Watch, and Android and Windows Phone have sported the NFC technology – for wireless mobile payment for years now. But, none of these offerings are as feature rich, thoughtful and polished as Apple’s. Also Read - Why are new MacBook Pro models so expensive in India when compared to the US?
Tim Cook has sent Apple employees a memo describing how excited he is about the new product and services they unveiled at the event.
It’s an incredible day for Apple.
We’ve just wrapped up an exciting event at the Flint Center here in Cupertino, where we announced two extraordinary new iPhones — iPhone 6 and iPhone 6 Plus — which are the biggest advancements in iPhone history. Our customers won’t believe the amazing performance from our new A8 chip and the stunning 4.7-inch and 5.5-inch Retina HD displays. These are the thinnest iPhones ever, delivering those bigger displays in a dramatic new design.
We also introduced Apple Pay, a whole new category of service that makes paying at the cashier or online easier, more secure and more private. It’s another example of how hard we work to solve complex problems and make them simple for our users.
And of course, we unveiled our most personal device ever with Apple Watch. This is a product which will change what people expect from wearable technology. Apple Watch lets you connect and communicate in a more intimate way, featuring a revolutionary user interface for an exquisitely crafted product that people will love to wear. It also includes comprehensive health and fitness apps that can help people lead healthier lives. You’re going to hear a lot more about Apple Watch and what it can do in the months to come.
A day like today reminds us what sets Apple apart from any other company on earth. We bring together the best hardware, software and services to create a seamless and intuitive user experience. Our products enrich people’s lives, which is something rare and special.
Congratulations to all of you who worked so hard to deliver these amazing innovations for our customers. I hope you are as excited as I am about this new chapter in Apple’s story.