Apple has been beefing up its video offerings to rival services like Netflix and Amazon Prime Video. The Cupertino-based iPhone maker has ordered a number of exclusive video content and it now seems to have set its sights on the feature-film market as well.
The first movie coming out as part of the deal could be an animated feature film. According to Bloomberg, Apple is closing in on a deal for distribution rights for an as-yet-unmade movie from Cartoon Saloon, an Irish animation studio. The studio is known for Academy nominated Song of the Sea and The Secret of Kells, which won best animation award at Annecy Animation Film Festival in 2009.
The report adds that the film could also get a theatrical release making it eligible for Academy Awards consideration. If Apple confirms this deal, then the movie will join a growing list of productions that the iPhone maker has planned for its video platform. Apple is already working with Emmy Award winner J.J. Abrams on a show named Little Voice and a comedy inspired by the life of poet Emily Dickinson called Dickinson.
Apple, with over $250 billion in cash, has been slowly creating a video platform that will rival Netflix, Amazon Prime Video, Hulu among others. The company is believed to have dedicated $1 billion to fund shows and movies which might seem small in comparison to Netflix’s $8 billion war chest for original shows on its platform.
Apple is said to be investing a large sum of money to produce a comedy series with Kristen Wiig and a reboot of the horror anthology show named Amazing Stories. Apple showed its ambition for video series with Planet of the Apps and Carpool Karaoke but it is yet to release hit shows like Stranger Things on Netflix or The Handmaid’s Tale on Hulu.
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Apple has hired television executives Jamie Erlicht and Zack Van Amburg from Sony to boost its video portfolio. However, how Apple will distribute its future TV shows remains unknown.