This year at the annual LGBT Pride parade, Apple also celebrated the 30th anniversary of its corporate Pride association. In a bid to celebrate the two things, Apple gifted its employees woven nylon Apple watch bands done up in the LGBT’s rainbow pattern. All Apple employees who registered for the pride event anywhere across the globe received one of these bands. Also Read - Apple Watch SE GPS for Rs 24,900 until tonight: How to quickly avail this deal
Reddit user Sakusuhon posted an image of the Apple Watch band and a note from Apple. The note along with the rainbow band read, “…As recognition for everyone who registered to participate in a Pride event this year we created something special! This limited-edition band is a symbol of our commitment to equality and we hope you wear it with pride.” His post of the image was accompanied by a comment saying, “Apple made these for the SF pride event! They where [sic] distributed as gifts for registration. Don’t know if they will be available to the public.” Also Read - Face ID to reach Macs, all iPhones and iPads in a couple of years
Apple had thousands of people joining their contingent this year as well at the San Francisco Pride parade. And it wasn’t just the employees, even Apple CEO Tim Cook participated in the event. He also posted a tweet with the picture of hundreds of people from Apple at the event.
— Tim Cook (@tim_cook) June 26, 2016
Along with Cook, other Apple employees also took to Twitter and Instagram to broadcast their participation of the event and their excitement for the watch from Apple.
A photo posted by @rikiri on
A photo posted by Tennyson (@tennypinheiro) on
Along with the rainbow band, in order to commemorate the event, Apple also published Pride-related content on iTunes. It activated a dedicated Pride section on iTunes on Sunday, which featured movies, TV shows, e-books, music, podcasts and other media honoring individuals who fought for equality before, during and after the 1969 Stonewall riots.
— iTunes Movies (@iTunesMovies) June 26, 2016