Apple is set to revamp its iPhone lineup with three new models later this year. This year, iPhones are expected to include OLED iPhone X, iPhone X Plus and a LCD model with design similar to that of iPhone X. The LCD model is widely seen as the one selling in volume and will be the successor to existing iPhone 8 and iPhone 8 Plus models.
According to analyst Ming-Chi Kuo, the LCD model will start at $550, a markdown of $100 over the launch price of existing iPhone. Apple seems to be realizing the potential of a market for low-cost devices with the upcoming LCD iPhone. Now, a new move from the company suggests the saving won’t be stopping just at the device level. Apple has silently reduced the price of its USB Type-C to lightning cable, which enables fast charging on compatible iPhones and iPads. The fast-charging cable is now available for $19, discounted from its launch price of $25.
At $19, Apple’s one meter long USB-C to lightning cable is priced similar to the lightning to USB-A cable that comes bundled with the iPhone. This now indicates that Apple might be preparing to the bundle the USB-C to lightning cable with the next-generation iPhone, when it gets announced in September.
Apple has also modified the part number of USB-C to lightning cable to MQGJ2AM, which is strange for an existing product. The cable’s previous part number was MK0X2AM and interestingly, Apple is maintaining the $35 price tag on the two meter long version of the USB-C to lightning cable. Despite its premium price tag and reputation for being cutting edge, Apple iPhone lack basic feature like fast charging.
In order to enable fast charging, customers need to purchase a $49 charger with 29W power output and $25 USB-C to lightning cable. With the price cut on the cable, Apple might throw in the charger as well to enable fast charging on all iPhone models launching this year. There are also rumors doing the rounds that Apple will introduce an 18W USB-C power adapter with a new design this year. The adapter would be perfect for iPhone, which needs minimum of 18W power output to support fast charging and will mostly be smaller than the 29W adapter bundled with 12-inch MacBook.
Watch: Apple iPhone X Video Review
One thing is evident, Apple cannot play by its own rules in this smartphone market anymore. Android OEMs not only offer smartphones with large batteries but also bundle fast chargers to quickly top-up their smartphones. Apple has definitely fallen behind in that sense and this year’s iPhone launch could be an opportunity to fix the gap.