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Apple Design Chief Jony Ive reveals what makes the new iPad Pro (2018) ‘appear magical’

Jony Ive also spoke about the design philosophy behind creating the new iPad Pro.

  • Published: November 5, 2018 12:21 PM IST
Apple iPad Pro 2018 (5)

Late last month, Apple took the wraps off the new iPad Pros, new MacBook Air and the Mac Mini at an event in New York. One of the highlights of the new iPads is the edge-to-edge displays that offer a bigger screen with a smaller footprint. Following the event, Apple design chief Jony Ive spoke to The Independent in an exclusive interview where he shared some thoughts on the company’s product line-up, and what makes the new iPads ‘appear magical.’

Ive has been at Apple since 1992, and has played a crucial role in designing the iMac, iPhone, iPad and the Apple Watch. He was also recently awarded with “2018 Professor Hawking Fellowship” award as the committee felt he played a “remarkable role in championing elegant and innovative design,” the publication reports.

Watch: Apple iPad Pro 2018 Hands-on

The new iPad Pro (2018) comes with a radical re-design that eliminates some of the familiar features from the product, such as the Home Button, and the Lightning Port, to name a few. He said that design of the new iPad Pro is “so singular and integrated” that it stands out from “99 percent of other complex technology products.” When Apple first launched the iPad in 2010, the company described it as a magical product. He said, when re-designing a product, it’s not about being predictable but it’s a combination of adding capabilities and features along with new Technology. “Face ID, for instance, is such a remarkably complex and sophisticated set of technologies, it’s not just one that was developed to a singular goal.”

Talking about the display, Ive said he finds the traditional ones with square corners “disappointing” as they turn the display into a distinct component assembled into a design. “If you look at the iPad Pro, though, you can see how the radius, the curve in the corner of the display, is concentric with and sympathetic to the actual enclosure. You feel it’s authentic, and you have the sense that it’s not an assembly of a whole bag of different components: it’s a single, clear product,” Ive added.

When designing the new iPad Pro, the goal was to create a product without any specific way of orientation. With the new iPad, there is no orientation as there is no Home Button. The quad speakers are all around the device, and Face ID works in both portrait and landscape modes.

Apple also introduced second-generation Apple Pencil, and the way it snaps onto the side of the iPad Pro is an example of “a magical feeling.” The enclosure of the iPad Pro has built in magnets, and when the Apple Pencil is connected, it not only pairs with the device, but also charges it. Lastly, the removal of Home Button allowed Apple to make the new iPad Pros thinner. The company also replaced the Lightning port with USB Type-C to make it more universal.

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  • Published Date: November 5, 2018 12:21 PM IST