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Apple design guru Jony Ive reportedly warns Swiss watchmakers ahead of iWatch unveiling

Ahead of Apple's September 9 event, in which the company is expected to launch two iPhone 6 models and its first ever wearable, iWatch, Apple’s design chief Jony Ive has warned Switzerland’s tradi

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Ahead of Apple’s September 9 event, in which the company is expected to launch two iPhone 6 models and its first ever wearable, iWatch, Apple’s design chief Jony Ive has warned Switzerland’s traditional watchmakers. Confirming the existence of a smartwatch, The New York Times quotes another Apple designer who claims Ive is bragging that Apple’s upcoming wearable could endanger traditional watchmakers.

“According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.”

Unlike new iPhones, we haven’t seen any part leaks or concrete information about the iWatch yet. One reason could be because Apple isn’t planning to launch the wearable until early 2015. So far what we have heard is that iWatch could support NFC alongside health and fitness features — to monitor user’s heart rate, hydration among other things, that Apple introduced with iOS 8.

The device could also have wireless charging capability. According to a report, the iWatch could cost around $400, and come in muliple sizes.

  • Published Date: September 4, 2014 10:15 AM IST
  • Updated Date: September 4, 2014 10:57 AM IST