Apple is reportedly shifting towards producing more TV ad campaigns internally rather than solely depending upon long term partners, TBWA/Chiat/Day and Media Arts Lab, Bloomberg reports. It further reveals that Apple has strengthening its own team by hiring ad veteran Tyler Whisnand from Media Arts Lab, and music director David Taylor among others. Also Read - Apple sells more iPads in early 2021 than ever, grows along with Samsung
Apple and TBWA/Chiat/Day have created some iconic ads, which includes the Macintosh ad in 1984, which was produced by Ridley Scott and shown during the Super Bowl as well as the more recent Think Different campaign. But Apple s relationship with the ad agency started fraying post the death of Steve Jobs. The company s arch rival Samsung was spending a lot of money on marketing and its campaigns were having more of an impact compared to Apple s. Also Read - Apple Podcasts Subscriptions and channels go live in 170 countries starting today
This apparent dissatisfaction with the ad agencies came to light during the second patent trial between Apple and Samsung. Inside emails sent by the former s senior vice president of worldwide marketing, Phil Schiller, revealed how he was unsatisfied with the ad campaigns the ad agencies had come up with and how there was an urgent need to look for better agencies. One of the mails even revealed that Apple s own board members were reportedly unhappy with some of the ads. Also Read - Apple TV+ free trial will now be available for 3 months instead of a year: What to do?
While Apple is busy creating its own team, it won t be completely breaking off from the outside agencies. Instead, Apple s internal team and the ad agencies will collaborate to create strong ad campaigns. Apple s team has already created two famous commercials including the Your Verse ads, and the iPad Air ad wherein it was compared to a pencil.