comscore Apple iPhone 8, 8 Plus, iPhone X, Apple TV and Apple Watch Series 3 launched: Here's how the event panned out
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Apple iPhone 8, 8 Plus, iPhone X, Apple TV and Apple Watch Series 3 launched: Here's how the event panned out

Catch the live unveiling of Apple's new iPhones with us.

  • Updated: September 13, 2017 12:33 AM IST
Apple-event-live-blog

Wed, 13 Sep 2017 12:30:31 am Also Read - Apple Watch Series 7 could get MicroLED display panel, better battery life, suggests report

This brings us to the end of live coverage. Thank you for tuning in. You can read about today’s launches in depth by following the links below: Apple iPhone X: http://bit.ly/2wXTHTy Apple iPhone 8, iPhone 8 Plus: http://bit.ly/2eT6QoV Apple Watch Series 3: http://bit.ly/2f2zPdK Apple TV 4K: http://bit.ly/2xvr7MO Also Read - Apple watchOS 7 Public Beta released with several new features; Here's how to install it

Wed, 13 Sep 2017 12:27:05 am Also Read - Apple Watch users to get new feature-packed Google Maps soon

Tim Cook ends the keynote with one of Steve Jobs’ quotes. http://www.bgr.in/wp-content/uploads/2017/09/apple-event-liveblog.jpg

Wed, 13 Sep 2017 12:22:24 am

Apple iPhone X price starts at $999. To be available from November 3. http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-x-price-liveblog.jpg

Wed, 13 Sep 2017 12:16:21 am

Apple gives a sneak peek into a new wireless charging system called AirPower, which allow you to charge multiple devices at once, along with monitoring their charging levels. http://www.bgr.in/wp-content/uploads/2017/09/apple-airpower-liveblog.jpg

Wed, 13 Sep 2017 12:13:38 am

With improved battery life, the iPhone X is said to last two hours more than the iPhone 7 Plus. It supports wireless charging.

Wed, 13 Sep 2017 12:12:35 am

Apple iPhone X dual-camera comes with dual OIS. Interestingly, both the rear and front cameras support Portrait Mode and Portrait Lighting feature.

Wed, 13 Sep 2017 12:10:35 am

The Apple iPhone X also features a dual camera module at the back, but placed vertically. http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-x-camera-liveblog.jpg

Wed, 13 Sep 2017 12:09:29 am

Here’re the animojis in action. http://www.bgr.in/wp-content/uploads/2017/09/apple-animoji-liveblog.jpg

Wed, 13 Sep 2017 12:07:45 am

The all-new iOS 11 looks like it is meant for the all-screen display of the iPhone X. You can switch between apps by swiping at the bottom of the screen. http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-x-ios.jpg

Wed, 13 Sep 2017 12:02:42 am

Animoijs or animated emojis can be customized using facial movements. These can be used for iMessages on the iPhone X.

Wed, 13 Sep 2017 12:00:59 am

Face ID on the iPhone X works with Apple Pay and other third-party apps.

Wed, 13 Sep 2017 12:00:20 am

The chances of someone else hacking into your Face ID is one in a million.

Tue, 12 Sep 2017 11:58:42 pm

With machine learning, Face ID adapts to you, even as you age or change your hairstyle, put on glasses, etc.

Tue, 12 Sep 2017 11:57:41 pm

Face ID combines machine learning for authentication. The A11 Bionic neural engine powers the iPhone X to aid in Face ID.

Tue, 12 Sep 2017 11:56:08 pm

The iPhone X comes with Face ID – a feature that uses a TrueDepth camera technology on the front to authenticate user.

Tue, 12 Sep 2017 11:54:22 pm

As there is no home button, you can simply swipe up on the screen to go to home. For invoking Siri, you can press the wake/lock button on the right.

Tue, 12 Sep 2017 11:53:02 pm

The iPhone X, (pronounced iPhone Ten), features tap-to-wake feature as it ditches the traditional home button.

Tue, 12 Sep 2017 11:51:42 pm

Apple iPhone X designed to be dust and water resistant. Features an 5.8-inch all-screen Super Retina OLED display with 458ppi.

Tue, 12 Sep 2017 11:49:59 pm

Here comes the iPhone X. “The biggest leap forward since the first iPhone,” says Cook. http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-x-liveblog.jpg

Tue, 12 Sep 2017 11:47:58 pm

Cook says “one more thing” left to announce. Will it be the special edition iPhone?

Tue, 12 Sep 2017 11:47:36 pm

Apple iPhone 8 starts at $699, iPhone 8 Plus starts at $799. http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone8-price.jpg

Tue, 12 Sep 2017 11:45:08 pm

New iPhone 8 supports wireless charging, based on Qi open standard. http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-8-wireless-charging-liveblog.jpg

Tue, 12 Sep 2017 11:40:41 pm

AR game by Directive Games being demonstrated live at the keynote.

Tue, 12 Sep 2017 11:39:44 pm

Apple iPhone 8 Plus dual cameras are calibrated for augmented reality. So essentially, it will give you a better experience if you are using any AR app or playing an AR game using the phone.

Tue, 12 Sep 2017 11:37:58 pm

New iPhone 8 capable of shooting 1080p HD 240 fps slow-mo videos, and 4K videos at 60 fps.

Tue, 12 Sep 2017 11:35:59 pm

Apple iPhone 8 Plus dual cameras use machine learning to adjust lighting while you are composing shots in the Portrait Mode. The feature is called as Portrait Lighting.

Tue, 12 Sep 2017 11:34:24 pm

Cameras on iPhone 8 Plus comes as an upgrade to the iPhone 7 Plus with improved sensors for richer details.

Tue, 12 Sep 2017 11:33:13 pm

12-megapixel rear camera with OIS on the Apple iPhone 8. The iPhone 8 Plus has 12-megapixel dual-camera module with a wide-angle lens and a telephoto lens.

Tue, 12 Sep 2017 11:31:45 pm

Apple-designed GPU in the new A11 Bionic chip said to be 30 percent faster than A10.

Tue, 12 Sep 2017 11:30:55 pm

New A11 Bionic powers the iPhone 8 and iPhone 8 Plus. There are new stereo speakers as well.

Tue, 12 Sep 2017 11:30:05 pm

Apple iPhone 8 features 4.7-inch display, while the iPhone 8 Plus features a 5.5-inch display.

Tue, 12 Sep 2017 11:29:22 pm

The Apple iPhone 8 and iPhone 8 Plus are here. Available in Silver, Space Gray, and new gold color! http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-8-liveblog.jpg

Tue, 12 Sep 2017 11:27:24 pm

“We have huge iPhone news for you guys,” says Cook.

Tue, 12 Sep 2017 11:26:29 pm

It is now time for THE launch – the new Apple iPhone.

Tue, 12 Sep 2017 11:42:14 pm

Apple TV 4K to go up for pre-orders starting September 15. Prices start at $149. It is priced at Rs 15,900 for 32GB or Rs 17,900 for 64GB in India; available through select Apple Authorised Resellers. http://www.bgr.in/wp-content/uploads/2017/09/apple-tv-4k-liveblog.jpg

Tue, 12 Sep 2017 11:19:42 pm

The new TV app gets a redesign with a dedicated sports tab.

Tue, 12 Sep 2017 11:17:50 pm

Apple will be teaming up with Netflix and Amazon Prime Video for 4K HDR original content on iTunes.

Tue, 12 Sep 2017 11:16:47 pm

The new Apple TV 4K is equipped with A10X chipset, which also powers the Apple iPad Pro.

Tue, 12 Sep 2017 11:15:12 pm

Apple has also tweaked the design interface of the tvOS.

Tue, 12 Sep 2017 11:14:41 pm

The Apple TV 4K output looks pretty incredible. Sharper details and richer colors.

Tue, 12 Sep 2017 11:13:58 pm

Apple TV 4K, as the name suggests, bring support for 4K resolution and HDR.

Tue, 12 Sep 2017 11:12:43 pm

Apple TV 4K announced.

Tue, 12 Sep 2017 11:11:07 pm

Time for Apple TV announcement. 4K and HDR support is expected.

Tue, 12 Sep 2017 11:11:27 pm

Apple Watch Series 3 prices start at $329. Sales will begin from September 22. http://www.bgr.in/wp-content/uploads/2017/09/apple-watch-series-3-prices.jpg

Tue, 12 Sep 2017 11:07:20 pm

New bands for the Apple Watch Series 3 introduced, along with a ceramic edition in gray finish.

Tue, 12 Sep 2017 11:04:52 pm

With the e-SIM, you can make calls right from the Apple Watch Series 3.

Tue, 12 Sep 2017 11:03:39 pm

Apple Watch Series 3 features enhanced Siri integration, dual-core processor W2, new altimeter, Bluetooth, and Wi-Fi.

Tue, 12 Sep 2017 11:01:39 pm

Apple Watch Series 3 announced. It now comes with cellular connectivity. You no longer need to carry your connected iPhone for taking calls. http://www.bgr.in/wp-content/uploads/2017/09/apple-watch-series-3-liveblog.jpg

Tue, 12 Sep 2017 10:58:23 pm

watchOS 4 to be available for all Apple Watch users from September 19. There are tons of improvements and new fitness features to the software.

Tue, 12 Sep 2017 10:57:22 pm

New Apple Watch can now alert you about arrhythmia, a condition when your heart beats irregularly.

Tue, 12 Sep 2017 10:55:56 pm

Heart rate monitor on the Apple Watch has been improved for accurate readings.

Tue, 12 Sep 2017 10:50:00 pm

Apple Watch is the number one watch in the world: Tim Cook

Tue, 12 Sep 2017 10:49:34 pm

First product of the day – Apple Watch – is about to be announced.

Tue, 12 Sep 2017 10:47:16 pm

Apple Stores in certain locations have been redesigned by the same design team, which has also designed the new campus, for an enhanced consumer experience.

Tue, 12 Sep 2017 10:40:42 pm

The Apple Park campus will open later this year for the employees.

Tue, 12 Sep 2017 10:37:06 pm

Steve Jobs’ vision lives on in the new Apple Park and everywhere in Apple: Tim Cook

Tue, 12 Sep 2017 10:35:01 pm

An emotional Tim Cook opens the keynote, remembering Steve Jobs.

Tue, 12 Sep 2017 10:31:03 pm

The event begins with a video of Apple’s sprawling new ‘spaceship’ campus. The 135-acre campus is capable of accommodating about 20,000 employees.

Tue, 12 Sep 2017 10:14:59 pm

And if the event starts on time, we should be hearing Tim Cook greet us all ‘Good morning!’ in exactly 15 minutes from now.

Tue, 12 Sep 2017 10:11:55 pm

Inside panorama view of the Steve Jobs Theater. Credit- Austin Mann http://www.bgr.in/wp-content/uploads/2017/09/steve-jobs-theater-inside-1024×298.jpg

Tue, 12 Sep 2017 10:08:06 pm

This is how the Steve Jobs Theater looks like right now. Credit- Cnet https://twitter.com/CNETNews/status/907642514039037952

Tue, 12 Sep 2017 10:03:04 pm

Thanks Apple. But I was following it anyway. https://twitter.com/Apple/status/907643022787190785

Tue, 12 Sep 2017 10:01:42 pm

We’re now down to our last mile. Under 30 minutes left to the beginning of the #AppleEvent. It’s now the top trend on Twitter India.

Tue, 12 Sep 2017 10:00:33 pm

What do think of the new Apple campus? http://www.bgr.in/wp-content/uploads/2017/09/screen-shot-2017-09-12-at-9-59-37-pm.png

Tue, 12 Sep 2017 09:59:40 pm

First look of the Steve Jobs Theater from the inside. Credit- Ed Baig https://twitter.com/edbaig/status/907641385418866688

Tue, 12 Sep 2017 09:57:59 pm

From the special edition iPhone to third-gen Apple Watch and a new Apple TV with 4K and HDR support. Here’s a roundup of what we expect from tonight’s event: http://bit.ly/2y4aXae

Tue, 12 Sep 2017 09:54:05 pm

After the Samsung Galaxy Note 8 launched in India today, September 12, is truly turning out to bring the best of both worlds. Android and iOS at its best.

Tue, 12 Sep 2017 09:51:54 pm

Meanwhile, the Twitterati is gearing up for the #AppleEvent in the most hilarious way: http://bit.ly/2w5mKYl https://twitter.com/planetabhi/status/907605907432808448

Tue, 12 Sep 2017 09:51:08 pm

Apple CEO Tim Cook said prior to the event that Apple products aren’t ‘made for the rich.’ This could have an impact for the Indian consumer. Much to look forward to? What do you reckon?

Tue, 12 Sep 2017 09:48:27 pm

And I wonder how many of the leaks we’ve heard so far will turn out to be true. Most would be my guess.

Tue, 12 Sep 2017 09:46:55 pm

Some features of the upcoming iPhone include an all-screen OLED display, 3D camera, and wireless charging. Follow the link to read more: http://bit.ly/2wWY01L

Tue, 12 Sep 2017 09:39:22 pm

And we have under an hour to go for the event to begin…

Tue, 12 Sep 2017 09:30:10 pm

The special edition iPhone is expected to be the most expensive iPhone ever. But Apple CEO Tim Cook has something else to say about Apple’s reputation of building expensive products. Read more here: http://bit.ly/2xibmaT

Tue, 12 Sep 2017 09:19:04 pm

This year marks the 10th anniversary of the Apple iPhone. To mark the occasion, Apple is expected to launch a special edition iPhone. Will it be called the ‘iPhone X’ or the ‘iPhone 8’ ? Read more here: http://bit.ly/2f2wETr

Tue, 12 Sep 2017 09:10:14 pm

Apple CEO Tim Cook has posted a tweet ahead of the mega event, giving a glimpse of the Steve Jobs Theater at the company’s new ‘spaceship’ campus. https://twitter.com/tim_cook/status/907622761786253312

Tue, 12 Sep 2017 09:03:39 pm

Apple is set to launch a new set of iPhones today. The live event will begin at 10.30PM (IST). Stay tuned with us for all the updates. https://twitter.com/Apple/status/907470049966829568

The stage at the Steve Jobs Theater is all set for tonight’s mega launch of the new Apple iPhones. As Apple commemorates the 10th anniversary of its iPhone, CEO Tim Cook is expected to unveil a brand-new iPhone with some of the most anticipated features. Possibly called the iPhone X, the special edition iPhone will be accompanied with two more iPhone models, which will be upgrades to the current lineup, third-generation Apple Watch, and a new Apple TV.

Coinciding with the Samsung Galaxy Note 8 India launch, it will be interesting to see how the Apple event takes shape for the California-based company which is often criticized for its ‘expensive’ products. In a rare interview, ahead of the launch, Cook dismissed claims of Apple making products for the rich by saying the company’s reputation for building expensive products was ‘over emphasized‘. Now, it will be interesting to see how Apple actually prices its special edition iPhone which is rumored to be its most expensive iPhone ever, costing a whopping $1,000. Stay tuned with us and follow the live blog below to catch all the action as it unfolds at the Apple Park campus.

LIVE UPDATES

06:00 AM IST 13 Sep

This brings us to the end of live coverage. Thank you for tuning in. You can read about today’s launches in depth by following the links below:
Apple iPhone X: http://bit.ly/2wXTHTy
Apple iPhone 8, iPhone 8 Plus: http://bit.ly/2eT6QoV
Apple Watch Series 3: http://bit.ly/2f2zPdK
Apple TV 4K: http://bit.ly/2xvr7MO

05:59 AM IST 13 Sep

This brings us to the end of live coverage. Thank you for tuning in. You can read about today’s launches in depth by following the links below:
Apple iPhone X: http://bit.ly/2wXTHTy
Apple iPhone 8, iPhone 8 Plus: http://bit.ly/2eT6QoV
Apple Watch Series 3: http://bit.ly/2f2zPdK
Apple TV 4K: http://bit.ly/2xvr7MO

05:57 AM IST 13 Sep

Tim Cook ends the keynote with one of Steve Jobs’ quotes.
http://www.bgr.in/wp-content/uploads/2017/09/apple-event-liveblog.jpg

05:55 AM IST 13 Sep

Tim Cook ends the keynote with one of Steve Jobs’ quotes.
http://www.bgr.in/wp-content/uploads/2017/09/apple-event-liveblog.jpg

05:52 AM IST 13 Sep

Apple iPhone X price starts at $999. To be available from November 3.
http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-x-price-liveblog.jpg

05:51 AM IST 13 Sep

Apple iPhone X price starts at $999. To be available from November 3.
http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-x-price-liveblog.jpg

05:46 AM IST 13 Sep

Apple gives a sneak peek into a new wireless charging system called AirPower, which allow you to charge multiple devices at once, along with monitoring their charging levels.
http://www.bgr.in/wp-content/uploads/2017/09/apple-airpower-liveblog.jpg

05:43 AM IST 13 Sep

With improved battery life, the iPhone X is said to last two hours more than the iPhone 7 Plus. It supports wireless charging.

05:42 AM IST 13 Sep

Apple iPhone X dual-camera comes with dual OIS. Interestingly, both the rear and front cameras support Portrait Mode and Portrait Lighting feature.

05:40 AM IST 13 Sep

The Apple iPhone X also features a dual camera module at the back, but placed vertically.
http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-x-camera-liveblog.jpg

05:39 AM IST 13 Sep

Here’re the animojis in action.
http://www.bgr.in/wp-content/uploads/2017/09/apple-animoji-liveblog.jpg

05:37 AM IST 13 Sep

The all-new iOS 11 looks like it is meant for the all-screen display of the iPhone X. You can switch between apps by swiping at the bottom of the screen.
http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-x-ios.jpg

05:32 AM IST 13 Sep

Animoijs or animated emojis can be customized using facial movements. These can be used for iMessages on the iPhone X.

05:30 AM IST 13 Sep

Face ID on the iPhone X works with Apple Pay and other third-party apps.

05:30 AM IST 13 Sep

The chances of someone else hacking into your Face ID is one in a million.

05:28 AM IST 13 Sep

With machine learning, Face ID adapts to you, even as you age or change your hairstyle, put on glasses, etc.

05:27 AM IST 13 Sep

Face ID combines machine learning for authentication. The A11 Bionic neural engine powers the iPhone X to aid in Face ID.

05:26 AM IST 13 Sep

The iPhone X comes with Face ID – a feature that uses a TrueDepth camera technology on the front to authenticate user.

05:24 AM IST 13 Sep

As there is no home button, you can simply swipe up on the screen to go to home. For invoking Siri, you can press the wake/lock button on the right.

05:23 AM IST 13 Sep

The iPhone X, (pronounced iPhone Ten), features tap-to-wake feature as it ditches the traditional home button.

05:21 AM IST 13 Sep

Apple iPhone X designed to be dust and water resistant. Features an 5.8-inch all-screen Super Retina OLED display with 458ppi.

05:19 AM IST 13 Sep

Here comes the iPhone X. “The biggest leap forward since the first iPhone,” says Cook.
http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-x-liveblog.jpg

05:17 AM IST 13 Sep

Cook says “one more thing” left to announce. Will it be the special edition iPhone?

05:17 AM IST 13 Sep

Apple iPhone 8 starts at $699, iPhone 8 Plus starts at $799.
http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone8-price.jpg

05:15 AM IST 13 Sep

New iPhone 8 supports wireless charging, based on Qi open standard.
http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-8-wireless-charging-liveblog.jpg

05:12 AM IST 13 Sep

Apple TV 4K to go up for pre-orders starting September 15. Prices start at $149. It is priced at Rs 15,900 for 32GB or Rs 17,900 for 64GB in India; available through select Apple Authorised Resellers.
http://www.bgr.in/wp-content/uploads/2017/09/apple-tv-4k-liveblog.jpg

05:10 AM IST 13 Sep

AR game by Directive Games being demonstrated live at the keynote.

05:09 AM IST 13 Sep

Apple iPhone 8 Plus dual cameras are calibrated for augmented reality. So essentially, it will give you a better experience if you are using any AR app or playing an AR game using the phone.

05:07 AM IST 13 Sep

New iPhone 8 capable of shooting 1080p HD 240 fps slow-mo videos, and 4K videos at 60 fps.

05:05 AM IST 13 Sep

Apple iPhone 8 Plus dual cameras use machine learning to adjust lighting while you are composing shots in the Portrait Mode. The feature is called as Portrait Lighting.

05:04 AM IST 13 Sep

Cameras on iPhone 8 Plus comes as an upgrade to the iPhone 7 Plus with improved sensors for richer details.

05:03 AM IST 13 Sep

12-megapixel rear camera with OIS on the Apple iPhone 8. The iPhone 8 Plus has 12-megapixel dual-camera module with a wide-angle lens and a telephoto lens.

05:01 AM IST 13 Sep

Apple-designed GPU in the new A11 Bionic chip said to be 30 percent faster than A10.

05:00 AM IST 13 Sep

New A11 Bionic powers the iPhone 8 and iPhone 8 Plus. There are new stereo speakers as well.

05:00 AM IST 13 Sep

Apple iPhone 8 features 4.7-inch display, while the iPhone 8 Plus features a 5.5-inch display.

04:59 AM IST 13 Sep

The Apple iPhone 8 and iPhone 8 Plus are here. Available in Silver, Space Gray, and new gold color!
http://www.bgr.in/wp-content/uploads/2017/09/apple-iphone-8-liveblog.jpg

04:57 AM IST 13 Sep

“We have huge iPhone news for you guys,” says Cook.

04:56 AM IST 13 Sep

It is now time for THE launch – the new Apple iPhone.

04:55 AM IST 13 Sep

Apple TV 4K to go up for pre-orders starting September 15. Prices start at $149. It is priced at Rs 15,900 for 32GB or Rs 17,900 for 64GB in India; available through select Apple Authorised Resellers.
http://www.bgr.in/wp-content/uploads/2017/09/apple-tv-4k-liveblog.jpg

04:49 AM IST 13 Sep

The new TV app gets a redesign with a dedicated sports tab.

04:47 AM IST 13 Sep

Apple will be teaming up with Netflix and Amazon Prime Video for 4K HDR original content on iTunes.

04:46 AM IST 13 Sep

The new Apple TV 4K is equipped with A10X chipset, which also powers the Apple iPad Pro.

04:45 AM IST 13 Sep

Apple has also tweaked the design interface of the tvOS.

04:44 AM IST 13 Sep

The Apple TV 4K output looks pretty incredible. Sharper details and richer colors.

04:43 AM IST 13 Sep

Apple TV 4K, as the name suggests, bring support for 4K resolution and HDR.

04:42 AM IST 13 Sep

Apple TV 4K announced.

04:41 AM IST 13 Sep

Apple Watch Series 3 prices start at $329. Sales will begin from September 22.
http://www.bgr.in/wp-content/uploads/2017/09/apple-watch-series-3-prices.jpg

04:41 AM IST 13 Sep

Time for Apple TV announcement. 4K and HDR support is expected.

04:40 AM IST 13 Sep

Apple Watch Series 3 prices start at $329. Sales will begin from September 22.
http://www.bgr.in/wp-content/uploads/2017/09/apple-watch-series-3-prices.jpg

04:37 AM IST 13 Sep

New bands for the Apple Watch Series 3 introduced, along with a ceramic edition in gray finish.

04:34 AM IST 13 Sep

With the e-SIM, you can make calls right from the Apple Watch Series 3.

04:33 AM IST 13 Sep

Apple Watch Series 3 features enhanced Siri integration, dual-core processor W2, new altimeter, Bluetooth, and Wi-Fi.

04:31 AM IST 13 Sep

Apple Watch Series 3 announced. It now comes with cellular connectivity. You no longer need to carry your connected iPhone for taking calls.
http://www.bgr.in/wp-content/uploads/2017/09/apple-watch-series-3-liveblog.jpg

04:28 AM IST 13 Sep

watchOS 4 to be available for all Apple Watch users from September 19. There are tons of improvements and new fitness features to the software.

04:27 AM IST 13 Sep

New Apple Watch can now alert you about arrhythmia, a condition when your heart beats irregularly.

04:25 AM IST 13 Sep

Heart rate monitor on the Apple Watch has been improved for accurate readings.

04:20 AM IST 13 Sep

Apple Watch is the number one watch in the world: Tim Cook

04:19 AM IST 13 Sep

First product of the day – Apple Watch – is about to be announced.

04:17 AM IST 13 Sep

Apple Stores in certain locations have been redesigned by the same design team, which has also designed the new campus, for an enhanced consumer experience.

04:10 AM IST 13 Sep

The Apple Park campus will open later this year for the employees.

04:07 AM IST 13 Sep

Steve Jobs’ vision lives on in the new Apple Park and everywhere in Apple: Tim Cook

04:05 AM IST 13 Sep

An emotional Tim Cook opens the keynote, remembering Steve Jobs.

04:01 AM IST 13 Sep

The event begins with a video of Apple’s sprawling new ‘spaceship’ campus. The 135-acre campus is capable of accommodating about 20,000 employees.

03:44 AM IST 13 Sep

And if the event starts on time, we should be hearing Tim Cook greet us all ‘Good morning!’ in exactly 15 minutes from now.

03:41 AM IST 13 Sep

Inside panorama view of the Steve Jobs Theater.
Credit- Austin Mann
http://www.bgr.in/wp-content/uploads/2017/09/steve-jobs-theater-inside-1024×298.jpg

03:38 AM IST 13 Sep

This is how the Steve Jobs Theater looks like right now.
Credit- Cnet

03:33 AM IST 13 Sep

Thanks Apple. But I was following it anyway. https://twitter.com/Apple/status/907643022787190785

03:31 AM IST 13 Sep

We’re now down to our last mile. Under 30 minutes left to the beginning of the #AppleEvent. It’s now the top trend on Twitter India.

03:30 AM IST 13 Sep

What do think of the new Apple campus?

http://www.bgr.in/wp-content/uploads/2017/09/screen-shot-2017-09-12-at-9-59-37-pm.png

03:29 AM IST 13 Sep

First look of the Steve Jobs Theater from the inside.
Credit- Ed Baig

03:27 AM IST 13 Sep

From the special edition iPhone to third-gen Apple Watch and a new Apple TV with 4K and HDR support. Here’s a roundup of what we expect from tonight’s event: http://bit.ly/2y4aXae

03:24 AM IST 13 Sep

After the Samsung Galaxy Note 8 launched in India today, September 12, is truly turning out to bring the best of both worlds. Android and iOS at its best.

03:21 AM IST 13 Sep

Meanwhile, the Twitterati is gearing up for the #AppleEvent in the most hilarious way: http://bit.ly/2w5mKYl
https://twitter.com/planetabhi/status/907605907432808448

03:21 AM IST 13 Sep

Apple CEO Tim Cook said prior to the event that Apple products aren’t ‘made for the rich.’ This could have an impact for the Indian consumer. Much to look forward to? What do you reckon?

03:20 AM IST 13 Sep

Apple CEO Tim Cook said prior to the event that Apple products aren’t ‘made for the rich.’ This could have an impact for the Indian consumer. Much to look forward to? What do you reckon?

03:18 AM IST 13 Sep

And I wonder how many of the leaks we’ve heard so far will turn out to be true. Most would be my guess.

03:16 AM IST 13 Sep

Some features of the upcoming iPhone include an all-screen OLED display, 3D camera, and wireless charging. Follow the link to read more: http://bit.ly/2wWY01L

03:09 AM IST 13 Sep

And we have under an hour to go for the event to begin…

03:00 AM IST 13 Sep

The special edition iPhone is expected to be the most expensive iPhone ever. But Apple CEO Tim Cook has something else to say about Apple’s reputation of building expensive products. Read more here: http://bit.ly/2xibmaT

02:59 AM IST 13 Sep

The special edition iPhone is expected to be the most expensive iPhone ever. But Apple CEO Tim Cook has something else to say about Apple’s reputation of building expensive products. Read more here: http://bit.ly/2xibmaT

02:49 AM IST 13 Sep

This year marks the 10th anniversary of the Apple iPhone. To mark the occasion, Apple is expected to launch a special edition iPhone. Will it be called the ‘iPhone X’ or the ‘iPhone 8’ ? Read more here: http://bit.ly/2f2wETr

02:48 AM IST 13 Sep

This year marks the 10th anniversary of the Apple iPhone. To mark the occasion, Apple is expected to launch a special edition iPhone. Will it be called the ‘iPhone X’ or the ‘iPhone 8’ ? Read more here: http://bit.ly/2f2wETr

02:40 AM IST 13 Sep

Apple CEO Tim Cook has posted a tweet ahead of the mega event, giving a glimpse of the Steve Jobs Theater at the company’s new ‘spaceship’ campus.

02:33 AM IST 13 Sep

Apple is set to launch a new set of iPhones today. The live event will begin at 10.30PM (IST). Stay tuned with us for all the updates.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: September 12, 2017 8:58 PM IST
  • Updated Date: September 13, 2017 12:33 AM IST


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A11 Bionic chip with 64-bit architecture Embedded M11 motion coprocessor
12 MP with OIS, ƒ/1.8 aperture
Apple iPhone X

95390

iOS 11
A11 Bionic 64-bit chipset with M11 motion coprocessor
dual 12MP camera f/1.8 and f/2.8 apertures with dual OIS

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