comscore Apple focusing on ‘original content’ to take on Amazon Prime Video, Netflix
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Apple focusing on ‘original content’ to take on Amazon Prime Video, Netflix

Apple CEO Tim Cook hints at working on original content for Apple TV.

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During Apple s Q1 2017 earnings call, CEO Tim Cook also revealed the company s plans for original content, saying that thus far, Apple has a “toe in the water” and will see how things play out going forward. Cook also pointed out that the Apple TV and Apple Music are the beginning of the growing focus Apple is placing on subscription revenue. He believes that the media industry will continue to evolve with the cable models breaking down, perhaps creating more opportunities. Also Read - New iPhone SE to be the most affordable 5G phone from Apple, to launch in 2022

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In terms of original content, we have put our toe in the water doing some original content for Apple Music, and that will be rolling out through the year. We are learning from that, and we ll go from there. The way that we participate in the changes that are going on in the media industry that I fully expect to accelerate from the cable bundle beginning to break down, Cook said. Also Read - iPhone 12 Mini reaches end of production already, say rumours

Delving deeper in the opportunities Apple plans to explore in the media industry, Tim Cook firstly worded delight in the response Apple TV received in its first year. He then further teased that the company has more things planned for it. As usual, Cook did not offer details as to what exactly is in the pipeline. We started the new Apple TV a year ago, we re pleased on how that platform has come along. We have more things planned for it, but it s come a long way in a year, and it gives us a clear platform to build off of, he said.

While not a direct hint, Cook did mention that Apple now has over 150 million paid subscriptions from first and third-party services, which is also how Apple participates economically by providing the platforms. Embedded in the 150 million paid subscriptions that I mentioned in opening comments, there are a number of third-party services that are a part of that, where we participate economically in some of that by offering our platform selling and distributing, Cook explained. ALSO READ: Here s what Apple CEO Tim Cook said about India performance, demonetization and future plans

While Cook hinted at Apple dipping its toe in the water, it s unclear if Apple plans to take advantage of that in any way other than the tvOS App Store. At present, Apple is already working on a couple of shows to promote Apple Music like James Cordon s Carpool Karaoke, and Vital Signs starring Dr Dre. With these two shows as well, there is no date of release finalized as yet.

Cook also talked about Apple s performance in India in particular, saying Apple recorded double-digit growth across segments. Apple garnered revenues of $78.35 billion globally with $17.8 billion in profits. In comparison, Apple had garnered revenues of $75.9 billion in the same period last year. The company also revealed that international sales were strong, accounting for 64 percent of the revenue.

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  • Published Date: February 1, 2017 11:05 AM IST



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