Apple and Samsung are known competition in the smartphone industry. Apple, has over the years, grown beyond the high-end price segment reaching varied masses. Samsung s flagship Galaxy smartphones have always been pitted against the iPhone, and the two have also been embroiled in patent battles in the past years. The rivalry continues and this time in Samsung s home country of South Korea. Ahead of the iPhone X launch in South Korea, Apple s offices have reportedly been raided. Also Read - Apple Podcasts Subscriptions and channels go live in 170 countries starting todayAlso Read - Samsung Galaxy S22 Plus, S22 set to annoy plastic haters in 2022
According to a report by Metro UK, investigators in South Korea had visited Apple s headquarters earlier this week to question the company s business tactics. This raid occurred following the iPhone X launch which will take place on November 24 in South Korea. This isn t the first time Apple has been attacked by South Korean authorities. Last July the Korean Fair Trade Commission had started an investigation to find out if Apple s marketing contracts with local mobile carriers. Also Read - Apple TV+ free trial will now be available for 3 months instead of a year: What to do?
It was reported that Apple s contracts made local carriers purchase a minimum amount of promotional iPhones and then divide the repair costs. The Korean FTC investigated into the local carriers and Apple as well. Metro UK suggests that the latest investigation is also a result of this ongoing probe against Apple.
This situation comes into light as Samsung is the most popular technology brand in South Korea. Its influence can be seen across the country in different areas of the market. However, Apple s products have also seen rising popularity in South Korea. With the successful launch of the iPhone 6, Apple managed to gain 33 percent market share in South Korea. Even with the iPhone X which went on pre-orders in South Korea have reportedly exceeded 300,000 which is double of 150,000 pre-orders the iPhone 8 had garnered, ZDNet reports.
Popular mobile carriers KT received 20,000 pre-orders for the iPhone X in five minutes, and SK Telecom also saw its entire iPhone X stock pre-booked. The same atmosphere was visible before the iPhone X s global on November 3. The iPhone X s demands were off the charts despite Apple being repeatedly expected to face supply issues.