comscore Apple hires executives behind Breaking Bad, Better Call Saul for original series
News

Apple hires executives behind Breaking Bad, Better Call Saul for original series

Apple is getting serious about original content.

apple-wwdc-2017

Apple has hired TV executives who’ve worked on popular shows like Breaking Bad and Better Call Saul from Sony Pictures Television. Jamie Erlicht and Zack Van Amburg, both held the position of President at the company, and will soon be a part of the Apple team. Apple has recently been pushing its original content and has gotten serious regarding series or TV programs. Apple shared a release regarding the new recruits and their position in the organization. Also Read - macOS Monterey releases today: Check compatible Apple devices, top features, more

Also Read - Apple's November launch event delayed to 2022: Report

Apple recently launched its own reality TV show, Planet of the Apps, and the show is all about apps. There are multiple contestants on the show along with four mentors and each of the contestants get a chance to make an ‘escalator pitch’ regarding the app and if approved, the contestant moves to the next level. The app provides contestants a chance to receive funding for their app and also other perks. Also Read - iPhone SE 3 likely to bring some interesting specs at a budget, release timeline out

Clearly, Planet of the Apps is only the beginning, and Apple is going the Netflix and Amazon Prime way when it comes to creating original shows. The new recruits will join Apple starting August and will report directly to Eddy Cue, Senior VP of Internet Software and Services. Apple already has multiple other shows in the pipeline, the most popular being Carpool Karaoke series, which has been pushed back from April when it was slated to originally launch to August.

Apple is pushing its services through Apple Music and is giving a boost to the new service too. While pilot episodes are available to watch for free, Apple starts charging viewers after the free episodes are exhausted. Apple has poached multiple executives from famous production houses and studios in the past to strengthen its team of executives who develop strong scripts and also do justice to the videos. ALSO READ: Apple iPhone 8 rumored to come with 5.8-inch OLED display, embedded TouchID

However, Apple is not the only entrant in the video programming space with the likes of Facebook, Snapchat and some others already working on shows and concepts. Recently, we saw the news of Facebook contemplating video series and working towards creating exclusive content, harping on the success of Netflix and others. Apple will push the content through Apple devices — of which there are over a million in use.

Talking about the latest development, Eddy Cue said in the press statement, “Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television. We have exciting plans in store for customers and can t wait for them to bring their expertise to Apple there is much more to come.”

“It will be an honor to be part of the Apple team,” said Jamie Erlicht. “We want to bring to video what Apple has been so successful with in their other services and consumer products unparalleled quality.” “Apple has a relentless focus on delighting customers with their products,” said Zack Van Amburg. “We will bring that same intention to Apple s programming and we could not be more excited about what lies ahead.”

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: June 19, 2017 11:32 AM IST



new arrivals in india

Samsung Galaxy F42 5G
Samsung Galaxy F42 5G

17,999

Xiaomi 11 Lite NE 5G
Xiaomi 11 Lite NE 5G

31,999

Samsung Galaxy M52
Samsung Galaxy M52

29,999

Oppo F19S
Oppo F19S

19,990

IQOO Z5
IQOO Z5

29,990

Realme Narzo 50A
Realme Narzo 50A

11,499

Realme Narzo 50i
Realme Narzo 50i

7,499

Oppo A16
Oppo A16

16,990

Infinix Hot 11S
Infinix Hot 11S

13,999

Infinix Hot 11
Infinix Hot 11

11,999

Realme C25Y
Realme C25Y

11,999

Nokia C01 Plus
Nokia C01 Plus

6,999

Nokia G10
Nokia G10

13,999

Apple IPhone 13 Pro Max
Apple IPhone 13 Pro Max

1,29,900

Apple IPhone 13 Pro
Apple IPhone 13 Pro

1,19,900

Apple IPhone 13 Mini
Apple IPhone 13 Mini

69,900

Apple IPhone 13
Apple IPhone 13

79,900

Realme 8i
Realme 8i

13,999

Realme 8s 5G
Realme 8s 5G

17,999

Xiaomi Redmi 10 Prime
Xiaomi Redmi 10 Prime

12,499

Samsung Galaxy A52s 5G
Samsung Galaxy A52s 5G

35,999

Samsung Galaxy M32 5G
Samsung Galaxy M32 5G

20,999

Vivo Y33s
Vivo Y33s

17,990

Realme C21Y
Realme C21Y

8,999

Vivo Y21
Vivo Y21

15,490

Realme GT Master Edition
Realme GT Master Edition

25,999

Realme GT 5G
Realme GT 5G

37,999

Itel A48
Itel A48

6,399

Motorola Edge 20
Motorola Edge 20

29,999

Motorola Edge 20 Fusion
Motorola Edge 20 Fusion

21,499

Samsung Galaxy Z Flip 3
Samsung Galaxy Z Flip 3

84,999

Samsung Galaxy Z Fold 3
Samsung Galaxy Z Fold 3

1,49,999

Samsung Galaxy A12 (Exynos)
Samsung Galaxy A12 (Exynos)

13,999

Nokia C20 Plus
Nokia C20 Plus

8,999

Vivo Y53s
Vivo Y53s

19,490

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Best Sellers