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Apple hires executives behind Breaking Bad, Better Call Saul for original series

Apple is getting serious about original content.

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Apple has hired TV executives who’ve worked on popular shows like Breaking Bad and Better Call Saul from Sony Pictures Television. Jamie Erlicht and Zack Van Amburg, both held the position of President at the company, and will soon be a part of the Apple team. Apple has recently been pushing its original content and has gotten serious regarding series or TV programs. Apple shared a release regarding the new recruits and their position in the organization.

Apple recently launched its own reality TV show, Planet of the Apps, and the show is all about apps. There are multiple contestants on the show along with four mentors and each of the contestants get a chance to make an ‘escalator pitch’ regarding the app and if approved, the contestant moves to the next level. The app provides contestants a chance to receive funding for their app and also other perks.

Clearly, Planet of the Apps is only the beginning, and Apple is going the Netflix and Amazon Prime way when it comes to creating original shows. The new recruits will join Apple starting August and will report directly to Eddy Cue, Senior VP of Internet Software and Services. Apple already has multiple other shows in the pipeline, the most popular being Carpool Karaoke series, which has been pushed back from April when it was slated to originally launch to August.

Apple is pushing its services through Apple Music and is giving a boost to the new service too. While pilot episodes are available to watch for free, Apple starts charging viewers after the free episodes are exhausted. Apple has poached multiple executives from famous production houses and studios in the past to strengthen its team of executives who develop strong scripts and also do justice to the videos. ALSO READ: Apple iPhone 8 rumored to come with 5.8-inch OLED display, embedded TouchID

However, Apple is not the only entrant in the video programming space with the likes of Facebook, Snapchat and some others already working on shows and concepts. Recently, we saw the news of Facebook contemplating video series and working towards creating exclusive content, harping on the success of Netflix and others. Apple will push the content through Apple devices — of which there are over a million in use.

Talking about the latest development, Eddy Cue said in the press statement, “Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television. We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

“It will be an honor to be part of the Apple team,” said Jamie Erlicht. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.” “Apple has a relentless focus on delighting customers with their products,” said Zack Van Amburg. “We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”

  • Published Date: June 19, 2017 11:32 AM IST