Apple has high ambitions for the Indian market, including selling seven million iPhones in a year by 2018. This year, the company is said to have crossed a million sales by April, and aims to double it by the end of October. With that in mind, Apple has roped in yet another India-based distributor, ETTech reports.
As per the publication, Apple has signed a distribution deal with Delhi-based Optiemus Group. This takes the total number of distributors for the Cupertino-based giant to four — Redington, Ingram Micro, and Brightstar. The last is an US-based distributor, which businesses in 50 countries worldwide, and revenues touching $11 billion.
Optiemus is said to have been roped in with one aim — to expand the distribution of iPhones to neighborhood stores. The Delhi-based company is also responsible for distributing Samsung and HTC smartphones in India.
As mentioned above, Apple aims at touching seven million sales in a year by 2018. The company sold a million iPhones in the fiscal year ending in April, with half-a-million iPhones sold in the last quarter of 2014 alone.
Competition from Samsung and local and Chinese players though is on a rise. As per a Counterpoint Research report, Samsung leapfrogged Apple in the country’s super premium smartphone segment. Samsung is said to control a market share of 46 percent, while Apple lags with a 42 percent share.
While Apple is the second-biggest company in the Indian smartphone market in terms of value, its market share is only around two percent. This is much behind the likes of Samsung and Micromax, which control a share of 28 percent and 15 percent respectively.
Going forward, as BGR India had exclusively reported, Apple is planning on setting up as many as 500 dedicated stores in India. These stores are likely to be smaller than a typical Apple Premium Reseller store that has to stock all Apple products. The stores “will be smaller in size and could range from 300-600 sq ft against over 2,000 sq ft size of existing stores in bigger cities.”