Apple India is bullish about the Indian market, and after having sold 1 million iPhones in the fiscal year ending September 2014, is now targeting the 7 million mark by 2018. In order to achieve its target, the Cupertino-based company has roped in retail giant BrightStar to help in the efforts, TimesofIndia reports.
Apple India currently has two main distributers — Redington and Ingram. These distributors push Apple’s products to Apple’s Premium Resellers and Authorized Resellers in India, in addition to multi-trade retail chains. BrightStar will aggressively push Apple’s products in India, and is also in line with the company’s focus to target smaller towns in the country.
The US-based BrightStar currently distributes mobile devices in over 50 countries worldwide, and has revenues touching $11 billion.
Apple is said to control around two percent of the market share in India, but the Cupertino-based giant has big plans for the country. As mentioned above, for the first time the company sold 1 million handsets in a fiscal year, and is also believed to have sold half-a-million iPhones in the last quarter of 2014 alone.
Going forward, as BGR India had exclusively reported, Apple is planning on setting up as many as 500 dedicated stores in India. These stores are likely to be smaller than a typical Apple Premium Reseller store that has to stock all Apple products. The stores “will be smaller in size and could range from 300-600 sq ft against over 2,000 sq ft size of existing stores in bigger cities.”